Different Audiences Seeking Different Alternatives to Website Creation

The web design industry is advancing at dizzying speed. What used to work just fine two years ago is decidedly obsolete today, and the website creation public adapts to these changes.

Websites are brought to life by three categories of creators: pros (who often turn to WordPress), non-pros (who use website builders such as IM Creator), and enterprises (who make their own highly customized systems).



Most web designers are keen on delivering pixel-perfect client projects. They put in a lot of work, and would rarely shy away from the long-drawn out task of coding, given the choice. However, time is of the essence, especially for freelancers.

WordPress is very popular, because it enables pros to focus more on site design, strategy, and user experience, as a theme framework takes care of the site infrastructure. More time means more contracts, and a larger cash flow.

On the downside, picking the right framework to implement the design with may prove tricky. What’s more, some clients have no trouble installing WordPress by themselves, so designers are hard-pressed to create theme files on demand, and then they have to compete with inexpensive, ready-made themes.


A significant wave of website builders targets ordinary people who are unfamiliar with coding and design, but wish to create their own site. IM Creator is a perfect example. This platform simplifies site creation to the extreme.


Literally anyone can take up a free account, and strike up an online presence in minutes. It’s fast, it’s versatile, and it has a huge collection of images named ‘anti-stock photos’. The builder has plenty of responsive templates, organized in categories according to their purpose.

One need only choose a design, then drag-and-drop content elements, and publish. In addition, a complex design studio is also available to creative professionals who want to make a website from scratch.

Even so, not many amateurs make it through if/when it comes to publishing on domain. Some don’t want to take on a challenge because they don’t believe their site would look as good if it isn’t made by an expert.

As for graphic and web designers, we all know that choosing a template (no matter how beautiful the end result happens to be) is still perceived as cheating. And yet, when professionals are short on time, the template route of this builder is a worthy choice.


Enterprises use specialized software to (re)design and (re)develop their own castles. They have a firm grasp of programming languages as well as third-party frameworks, libraries, and tools, often working with HTML5 to deliver highly responsive websites. With HTML5, it’s easy to implement full text search and create mashups, and it’s no longer necessary to compile JavaScript.

Custom made website

However, for a site to behave well on any kind of display, its UI has to be rather simple and adapt easily. Not to mention that testing the site for all browsers can be a nightmare.

Developers may end up spending ages in the debugger before actually delivering the project. Finally, regardless of the framework, its code may need to be fixed in places, to maintain the site’s adaptability.

Ending thoughts

Overall, each type of site creation has its pros and cons. The enterprise approach is the most energy-consuming, but also the most hands-on and reliable. WordPress takes repetitive coding out of the equation, and leaves more room for imagination.

Site builders like IM Creator gain more and more ground, even among creatives, because it’s the fastest solution and an elegant way of making neat websites.


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