9 Principles of Logo Design

Put yourself in this scenario. You are invited to several job interviews, much of them for the kind of jobs you have only dreamed about getting. The kind you jokingly told your friends about when you figured out what you wanted to be when you grew up. You want to impress your future clients. Personally, you are filled with confidence for what you do having been to the best schools, and have spent many years perfecting your profession. You eat, sleep, and breathe the job that you do. Getting ready for the interviews, you realize you haven’t been to anything formal in a very long time. Your old moth eaten clothes wont come back into style for a few more decades. Money has been a little tight right now, I mean lets face it, schooling is expensive. That’s why the thought of washing your dandruff salt and pepper hair, getting a haircut, and buying a nice quality suite are things you are more than willing to do, because if you get this job, it will set you free financially. And you know if you show up looking like old, smelly, Rip Van Winkle, you will get escorted from the party faster than it took you to find directions on Google Maps. The only thing your potential employer is going to know of you is your lack of personal hygiene, not your outstanding qualities for the job he was going to offer you.

To most of us, we know the importance of first impressions, and going to a job opportunity under dressed is something we would never do. However, did you know if your website is dressed with an ugly out of date, eye sore logo design, you are in fact showing up to many job opportunities like the man from the scenario? Everyone who visits your website, could be that one contact that would be able to give you the job that you have always wanted, but at the same time could immediately be turned off from their first impression your logo gave about your business. Whether your business is a multi-million franchise, or your basic ‘Ma and Pa’ family company, it always helps to look professional in all angles of your profession. Here are some quick basic, yet vital tips to know about what makes an attractive logo design. We will compare them with logo’s that don’t have these elements, you be the judge!

1. Clean

Sometimes less is more. Most great logos are very simple.