The Importance of Breadcrumbs in e-Commerce Website Design

Breadcrumbs, or breadcrumb navigation, is a type of navigation that shows the user’s location in a website. They are horizontally arranged text links separated usually by the “greater than” symbol (>) which will show where the user is based in the hierarchy of the site. The term breadcrumbs comes from the tale Hansel and Gretel, where Hansel and Gretel leave a trail of breadcrumbs to find their way back home. Just like the real breadcrumbs that were suppose to help the kids to find their way home, breadcrumbs in web design help the users to find their way around a website.

Simplifying the UX of Your Sales-Driven Website to Increase Conversions

You have a good product/service and you have just launched your sales-driven website. You were ready to get a lot of sales going but for some reason things didn’t go as well as you imagined. Since your product is certainly not the problem, you may need to check your design to make sure that your clients are getting a nice experience in your site, otherwise they won’t convert, they won’t make the purchase your are expecting them to do.