Dashes, Quotes and Ligatures: Typographic Best Practices

Typography has become a hot topic, often used referring illustrative typography or custom lettering. At its core, however, typography is simply the skill of setting type. Several centuries ago, this meant composing every paragraph by hand, character by character, before locking it into a form and printing it on a letterpress machine. For much of the 1900s, this meant typing it out on a Linotype or a similar composing machine.

Since the advent of the digital age, nearly all composing has been done digitally. This certainly makes things simpler, but we’ve also lost many typographic sensibilities. Here are a number of items for your consideration that will help you set type better, applicable in both print and web scenarios.

The Principle Of Typography