Introduction to A/B & Multivariate Testing in Web Design
by Jake Rocheleau
on October 28, 2013
Anyone who is familiar with increasing website conversions has probably heard about A/B testing. It is a way for webmasters to display 2 variants of the same page out to their audience at random, and then gauge results based on user performance. A/B testing(or split testing) is very popular on sites where users are more interactive on the page. Think about projects like social networks, SaaS products, e-commerce shops, business portfolios, etc.
There is also a higher stage of this process called multivariate testing. Here you can include more than just 2 options which may range out to A/B/C/D+ testing. The concepts are all similar but you’ll need to run tests for longer in order to acquire accurate results. In this guide I want to introduce the idea of split testing and how webmasters or project directors can get started.Read More