Introduction to A/B & Multivariate Testing in Web Design

by Jake Rocheleau
on October 28, 2013

in Articles

Get the FlatPix UI Kit for only $7 - Learn More or Buy Now

Anyone who is familiar with increasing website conversions has probably heard about A/B testing. It is a way for webmasters to display 2 variants of the same page out to their audience at random, and then gauge results based on user performance. A/B testing(or split testing) is very popular on sites where users are more interactive on the page. Think about projects like social networks, SaaS products, e-commerce shops, business portfolios, etc.

split testing ab dribbble shot philip clark

There is also a higher stage of this process called multivariate testing. Here you can include more than just 2 options which may range out to A/B/C/D+ testing. The concepts are all similar but you’ll need to run tests for longer in order to acquire accurate results. In this guide I want to introduce the idea of split testing and how webmasters or project directors can get started.

Read More

Dunked, Not Just Another Portfolio Tool

by Inspiredology
on May 22, 2013

in Articles

Get the FlatPix UI Kit for only $7 - Learn More or Buy Now

Dunked is a beautifully designed new portfolio creation tool from the amazing Orman Clark. Most important tool for any designer is his/her portfolio, and there are no lack of tools out there for you to build with.

Read More
Page 3 of 1712345...Last »