Posts categorized as: design

Creative Ideas for Writing Content

by Matt Ward

March 28, 2011 in design Resources

We may, by trade, call ourselves web designers and/or developers, but let’s face it: many of us also have to wear the hat of writer from time to time too. Whether it’s a matter of producing content for our own blogs or perhaps being enlisted by a client to pen some of the copy for their site, I would guess that a sizable number of readers find themselves in the author’s chair from time to time.

But writing in and of itself is not always easy, and sometimes blogging can be even harder. Often, the biggest hurdle of all is just coming up with an interesting and compelling topic to write about.

In this article, I would like to look at a number of different techniques that you can use to help take that first step and come up with a topic that readers will hopefully latch onto, and perhaps even talk about on social media, thereby driving more traffic to your site! Also, while a lot of the examples that I will be pointing to come from the design community, I don’t think that these techniques are necessarily restricted to writing about design. They can be applied to almost any niche at all!

Write the Impossible

One great way to come up with a truly creative post is to look at your niche and then write something impossible that still sheds light on your subject! Sound confusing? It’s really quite simple (though perhaps not easy to execute). It involves looking at your topic from the perspective of something that cannot actually exist, but which will still provide an interesting perspective on your topic.

Want an interesting example? How about discussing how a number of the most popular blogs in the web design niche would smell. Yes, that’s right, smell. Just over a year ago, the site ThreeStyles actually published a blog post in which the author took 10 of the most popular design blogs (including, based on its design at that time) and actually tried to imagine how each of them would smell.

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