Are All Spec Work Sites Evil?

by Brant Wilson
on June 9, 2010

in Business/Freelance

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Disclosure: This is a paid review, if you wish to purchase a paid review for your website (I have a 90% turn down ratio so if I turn you down don’t take it personally) contact us. All links in this post have been “nofollowed”.

Last month I was contacted by a gentleman from logomyway. He was interested in getting his site reviewed. At first I thought the idea sounded rather humorous because I knew how well a review of a site like 99designs would go over with the DesignM.ag crowd. So I wrote back and let this guy know that I would be happy to do a review but that I could not promise it would turn out positive.

For those new to the designing game the issue of whether or not spec work is evil has been a hot topic in the last couple of years. Because of sites like the ones mentioned above designers have felt slighted. For example, if you as a designer entered a design contest on a site like the ones mentioned above you would have the opportunity to compete for a few hundred dollars. The unfortunate thing is that only one designer wins. So the business owner or person launching the contest is offering a prize and gets to see hundreds of concepts but ultimately has to choose only one winner and therefore, pay for only one concept.

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The 3 cardinal rules to selling WordPress Themes

by Brady Nord
on June 3, 2010

in Business/Freelance

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Selling Wordpress themes has become an artform for the few that have mastered it, despite this, we are seeing more and more people making a full-time living from their theme profits. Thus far, it seems to be an exclusive club with few reaping the major rewards. In this article I hope to help you understand the 3 cardinal rules to selling Wordpress themes.

It seems that for many designers of Wordpress themes, the design often comes victim to one’s abilities with functionality. As a huge fan of Wordpress, and after reviewing, buying, and selling many themes myself, I have found what I would call the cardinal rules for building a successful theme to sell.

Rule #1: “Everything should be made as simple as possible, but not simpler” Albert Einstein

Always seek to keep it simple. I am sure many of us have seen very extravagant designs that in the end lose focus. It’s very important to truly understand who your target audience is. You will notice upon scouring over different marketplaces that the top selling tags are business or portfolio based. Business themes have proven to be successful by leveraging simple layouts that can be branded very easily. For example, a great sample of effective simplicity is with inFocus Wordpress Theme.

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7 Keys to a Successful Design Project

by Steven Snell
on May 21, 2010

in Business/Freelance

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There is a lot that goes into the process of designing and developing a website successfully for a client. In order for the project to be truly successful, it must accomplish much more than simply an attractive design. In this article we’ll take a look at 7 keys that must be present for the designer and client to create a site that achieves the desired results for the business.

1. A Realistic Timeline

Designing and developing an effective website takes time. Most designers understand this, but some clients assume that the process can easily be done faster without considering the impact.

It’s not uncommon for a designer to be contacted by a potential client who has an unrealistic deadline. At this time the designer can either make promises that they may not be able to live up to in order to land the job, or the designer can explain to the client why the deadline is unrealistic, what steps will be rushed with this deadline, and what the consequences may be. In many cases the client will be more flexible with their projected time frame if they understand the long-term ramifications of rushing through the project.

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11 Lessons Learned from Browsing ThemeForest

by Steven Snell
on May 12, 2010

in Business/Freelance

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If you’re a web designer, chances are you are familiar with ThemeForest. For those who have not visited ThemeForest before, it is a theme and template marketplace owned by Envato that allows designers to sell their work to a very large audience of potential buyers. Designers can submit their themes and templates to be approved into the marketplace, and once approved the designer will earn between 40% – 70% of sales if the items are available exclusively at ThemeForest. The designers then do not have to deal with transactions, and any additional marketing is optional.

ThemeForest

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