Posts categorized as: Business/Freelance

Designing Websites that Cross Cultures

by christianarno

August 9, 2010 in Business/Freelance design

Building a successful website is no small task, especially if you’re going into business – it takes time, effort and dedication, from working out your business plan and unique selling point (USP) through to designing and managing your website and optimizing it for search engine rankings.

So with all the effort you’re putting into your site, why restrict yourself to just one language market?

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Win a 1-Year Subscription to the Inkd Library!

by Brant Wilson

June 29, 2010 in Business/Freelance design Resources

Inkd has offered to give away a free one year subscription to its entire print design library. That includes 50 template downloads per month and access to new content added during your subscription period (a $399 value)! To enter, just follow @inkdtweet on twitter and tweet this post with the hashtag #Inkddmagcontest. We’ll announce the winners next Wednesday-so be sure to tweet away!

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Are All Spec Work Sites Evil?

by Brant Wilson

June 9, 2010 in Business/Freelance

Disclosure: This is a paid review, if you wish to purchase a paid review for your website (I have a 90% turn down ratio so if I turn you down don’t take it personally) contact us. All links in this post have been “nofollowed”.

Last month I was contacted by a gentleman from logomyway. He was interested in getting his site reviewed. At first I thought the idea sounded rather humorous because I knew how well a review of a site like 99designs would go over with the crowd. So I wrote back and let this guy know that I would be happy to do a review but that I could not promise it would turn out positive.

For those new to the designing game the issue of whether or not spec work is evil has been a hot topic in the last couple of years. Because of sites like the ones mentioned above designers have felt slighted. For example, if you as a designer entered a design contest on a site like the ones mentioned above you would have the opportunity to compete for a few hundred dollars. The unfortunate thing is that only one designer wins. So the business owner or person launching the contest is offering a prize and gets to see hundreds of concepts but ultimately has to choose only one winner and therefore, pay for only one concept.

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The 3 cardinal rules to selling WordPress Themes

by Brady Nord

June 3, 2010 in Business/Freelance

Selling Wordpress themes has become an artform for the few that have mastered it, despite this, we are seeing more and more people making a full-time living from their theme profits. Thus far, it seems to be an exclusive club with few reaping the major rewards. In this article I hope to help you understand the 3 cardinal rules to selling Wordpress themes.

It seems that for many designers of Wordpress themes, the design often comes victim to one’s abilities with functionality. As a huge fan of Wordpress, and after reviewing, buying, and selling many themes myself, I have found what I would call the cardinal rules for building a successful theme to sell.

Rule #1: “Everything should be made as simple as possible, but not simpler” Albert Einstein

Always seek to keep it simple. I am sure many of us have seen very extravagant designs that in the end lose focus. It’s very important to truly understand who your target audience is. You will notice upon scouring over different marketplaces that the top selling tags are business or portfolio based. Business themes have proven to be successful by leveraging simple layouts that can be branded very easily. For example, a great sample of effective simplicity is with inFocus Wordpress Theme.

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