Selling Wordpress themes has become an artform for the few that have mastered it, despite this, we are seeing more and more people making a full-time living from their theme profits. Thus far, it seems to be an exclusive club with few reaping the major rewards. In this article I hope to help you understand the 3 cardinal rules to selling Wordpress themes. It seems that for many designers of Wordpress themes, the design often comes victim to one's abilities with functionality. As a huge fan of Wordpress, and after reviewing, buying, and selling many themes myself, I have found what I would call the cardinal rules for building a successful theme to sell.
Rule #1: "Everything should be made as simple as possible, but not simpler" Albert EinsteinAlways seek to keep it simple. I am sure many of us have seen very extravagant designs that in the end lose focus. It's very important to truly understand who your target audience is. You will notice upon scouring over different marketplaces that the top selling tags are business or portfolio based. Business themes have proven to be successful by leveraging simple layouts that can be branded very easily. For example, a great sample of effective simplicity is with inFocus Wordpress Theme.