Providing quality service and retaining clients is critical to the success of any freelancer or design agency. In this post we'll look at ten common causes for clients leaving designers. The intent is to provide some clear examples of things that should be avoided if you want to keep your clients happy.
Articles about running a design business.
Freelancing is attractive to a lot of people because of the opportunity to work on your own and to set your own hours. However, in reality most full-time freelancers face a lot of stress and experience burnout in their work on a regular basis. In this post we'll look at some things that you can do to avoid burnout and to maintain an efficient and rewarding work process while still having a life outside of work.
1. Establish Reasonable Working HoursOne of the most obvious contributors to burnout is simply working too much. Most freelancers, myself included, struggle with setting working hours and sticking with them. It's easy to work more hours than you plan when things don't go as you expected, or when you have a lot that needs to get done. Certainly there are times when upcoming deadlines may force you to work longer hours, but that should be the exception not the norm. The first step towards avoiding burnout is to have some sort of a set schedule that involves only working a reasonable number of hours each week. Most freelancers cherish the freedom that they have to work whatever hours they choose, and this often leads to a hesitance to establish a normal schedule. Setting working hours doesn't require that you have a boring schedule with no room for flexibility. You can work varied hours that change from one week to the next, but the important part is that you set a schedule for yourself that will help you to avoid working ridiculously long hours on a regular basis.
It’s no secret that times are tough all over, even for those who work in the Web design industry. Maybe you've found full-time work as a web designer, but in this economy it’s just as likely that you're piecing together several part-time or contract gigs just to stay afloat. Whatever your situation, you could probably stand to make some extra cash. We all could, right? Luckily, skills in design and development are in demand, and due to the downturn, companies are more likely to hire freelancers to do their web design and development work. And, even better, you can make extra money with the work you're already doing! Here are 11 ways, then, that you can make some extra income as a freelance designer by adding some value to your existing services, or by leveraging your expertise in a more piecemeal fashion.
Become a Hosting AffiliateWhen a client hires you to design their site, sometimes they have a hard time understanding that not only do they need a domain, but they need to host that site somewhere. And, usually, they leave it up to you to decide who will host it. You probably already host the majority of sites you design with the same company, so why not profit from that loyalty? Most hosting companies offer a commission for hosting account referrals, so give them a call and ask how that might work for you. Most hosting companies will also allow you to add an affiliate link to your own site, and that will pay off anytime someone clicks through the link and purchases hosting. Both scenarios will earn you some extra money with very little extra effort on your part.
Networking is a critical part of building a successful freelance business. A strong network can lead to more referral business, better recognition within the industry, new opportunities, and much more. Although it isn't the type of work that directly produces income for a freelance designer, networking should be a priority that warrants some time and attention. In this post we'll look at 10 things you can do if you're looking to improve the strength of your network. This may be helpful for those who are just getting started in their careers or for people who simply want to make more of an effort to build a better network.