10 Passive Marketing Opportunities for Freelancers

by Steven Snell
on November 18, 2009

in Business/Freelance

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Freelance designers are faced with the challenge of constantly finding new work and converting inquiries into paying clients. There are plenty of different ways that you can market your services, but sometimes the most effective ways involve passive marketing.

In this article we will be looking at ten different ways you can passively market your services to potential clients. This includes some methods that involve work up front and then little to no work to continue marketing your services, as well as some methods that are passive in the sense that you are not actively pursuing clients or trying to advertise your services.

1. An Effective Portfolio Site

The portfolio site is a critical aspect to marketing for freelancers. One of the reasons that a great portfolio site can be so effective is that it will always be there to market your services to potential visitors. Regardless of what time of day it is or where the potential client lives, a strong portfolio site will promote your services for you. The portfolio site should showcase your best work, clearly communicate to visitors what you can offer, and allow them to get in touch with you about their project.

For more on portfolio websites, please see these resources:

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13 Tips for Effective Communication with Clients

by Steven Snell
on October 21, 2009

in Business/Freelance

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Being able to communicate effectively with clients is easily one of the most important aspects of being a web designer. The communication process starts immediately as you’ll need to learn what the client wants and expects from you, and as you get to know more about their business. The need for communication will continue through every phase of the design process as you and the client work together to create a site that will be effective for the business. After the design is completed, it’s likely that you’ll provide some customer support at least occasionally, so the need for good communication will always exist.

In this article we’ll take a detailed look at the topic of communicating with clients. Many of the tips that are mentioned can apply to communication in general, but the article comes specifically from the perspective of a designer/client relationship.

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How to Make a Positive First Impression with Potential Clients

by Steven Snell
on October 14, 2009

in Business/Freelance

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Part of being a freelancer or an independent designer is communicating with potential clients and landing new work. This is part of the business aspect that is not a favorite with many designers, but it is critical if you want to establish a successful business.

For clients, choosing a designer for their project is often based on their comfort level with the designer and their confidence that the designer will do a great job with the website. First impressions make a huge impact here and can either get you much closer to landing the job, or they can lead the client to eliminate you from consideration.

In this article we’ll look at 11 significant factors that will influence the early impressions of a potential client while they are trying to find a designer for their project. These are all things that you can focus on to show clients that you should be considered for the work and that you are capable of giving them an excellent website that will be effective for their business.

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13 Principles of Effective Time Management for Freelancers

by Steven Snell
on October 1, 2009

in Business/Freelance

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Freelancers and independent designers have the need to achieve efficiency with their time. Effective time management does not come naturally for many of us, but to avoid working ridiculous hours and to greatly increase the chances of success in business, it is an area that needs attention. While working to improve the effectiveness of my time is an on-going journey for me, I have learned some things along the way that I think may be helpful to others. This article is written with freelance designers in mind, but the basic principles apply to many other situations as well.

1. Respect and Value Your Time

The first and most critical step towards being able to effectively manage your time is to respect and value it. As a freelancer, time is the most valuable asset you have. With your available time you can pursue various projects and determine how you want to make an income. Without any time you will be unable to do the work that produces the income.

Respecting your time is a general attitude that involves realizing the value and potential of your time, and a desire to work towards achieving greater efficiency and productivity with it. If you disrespect your own time others will do the same and you’ll wind up working harder and longer to earn the income that you need. Respecting your time will generally lead you towards an interest and a willingness to do the other things that are mentioned throughout this article.

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