Part of being a freelancer or an independent designer is communicating with potential clients and landing new work. This is part of the business aspect that is not a favorite with many designers, but it is critical if you want to establish a successful business.
For clients, choosing a designer for their project is often based on their comfort level with the designer and their confidence that the designer will do a great job with the website. First impressions make a huge impact here and can either get you much closer to landing the job, or they can lead the client to eliminate you from consideration.
In this article we’ll look at 11 significant factors that will influence the early impressions of a potential client while they are trying to find a designer for their project. These are all things that you can focus on to show clients that you should be considered for the work and that you are capable of giving them an excellent website that will be effective for their business.
Freelancers and independent designers have the need to achieve efficiency with their time. Effective time management does not come naturally for many of us, but to avoid working ridiculous hours and to greatly increase the chances of success in business, it is an area that needs attention. While working to improve the effectiveness of my time is an on-going journey for me, I have learned some things along the way that I think may be helpful to others. This article is written with freelance designers in mind, but the basic principles apply to many other situations as well.
1. Respect and Value Your Time
The first and most critical step towards being able to effectively manage your time is to respect and value it. As a freelancer, time is the most valuable asset you have. With your available time you can pursue various projects and determine how you want to make an income. Without any time you will be unable to do the work that produces the income.
Respecting your time is a general attitude that involves realizing the value and potential of your time, and a desire to work towards achieving greater efficiency and productivity with it. If you disrespect your own time others will do the same and you’ll wind up working harder and longer to earn the income that you need. Respecting your time will generally lead you towards an interest and a willingness to do the other things that are mentioned throughout this article.
The best way to get started as a freelancer, in my opinion, is part time. There are many benefits to starting off in a limited role (which we will discuss in this article), as opposed to jumping in full-time. Here we will take a detailed look at the subject and provide tips based on experience. This article is intended primarily for those who have some experience with design but are looking to gain more experience and improve their skills before going into full-time freelancing.
I’m constantly in contact with readers who are at the early stages of freelancing or designing for a career, so I hope this subject will prove to be of value to you.
Being a freelance designer brings a lot of challenges to the daily work aside from the expected design-related issues. Running your own business means that you’ll have to deal with finances, customer service, marketing and every other aspect of the business on top of the design or development work that produces an income. For many freelancers this juggling act is the hardest part of the being a freelance designer.
With so many things that always need to be done, and limited time to dedicate to these tasks, effectively prioritizing tasks is essential in order to achieve efficiency and productivity. If you’ve been working on your own for a while you are probably aware of the challenges that you face in this area, and maybe you are interested in working to improve your ability to effectively prioritize. If you are new to freelancing or just considering making the jump, this is a topic that demands attention.