Category: Business/Freelance

When you first set up an online store, you may be happy just to have all of the work to get the store up and running done. Maybe you think the work on your site is finished, and now it’s time to shift to fulfilling orders and taking care of customer issues. It’s not that simple. When your store is brand new, it’s not time to stop working on your site. In a way, you’re just getting started.

Analytics are Important

Once your store is up and running, you can start figuring out how your site really needs to be set up. Until people actually start interacting with your site, there’s no way to tell how all of the pieces are working or what can be improved. You can use good eCommerce principles to get started, and that will certainly give you better results than having no idea what a good eCommerce site needs to look like or how it needs to work. But what you really need in order to make your site as profitable as it can be are eCommerce analytics.

We’re always looking for ways to bring new information to you. This week we’re hosting a free live online training class and we wanted to give you all the details. If you like this class we can host more of them for you and you can even pick the next topic! The class is titled…

goals1

It’s that time of the year again. At the end of every year and at the beginning of the new year, freelancers and others start setting goals for the coming year.

While I’m not necessarily a big advocate of personal New Year’s Resolutions (simply because I think many are unrealistic and most get broken within a month anyway), I do believe in business planning, especially for freelancers. And planning involves goals.

Coming up with goals that make sense can be hard. Especially if you’re not used to setting business goals.

That’s why in this post I’ve done a lot of the hard work for you. I’ve listed twelve goals that will make sense for most freelancers. Also, since there are twelve of them, you may wish to tackle one goal a month to make the list more manageable.

If you liked this post, you may also like 10 Principles of Successful Freelancers.

Businessman drawing a social media diagram on a whiteboard

Do web designers and web developers need the services of a social media specialist?

The answer is…it depends. Here are some key questions to help you find out if you need the services of a social media specialist:

  • Do you want to grow your business?
  • Do you have a product to sell?
  • Do you operate a blog for profit?
  • Is the traffic to your website or blog lethargic or dropping?
  • Do you seem to get the wrong kind of reader?

If you answered “yes” to most of these questions, then your web design or web development business could probably benefit from the services of a social media specialist. (If you answered “no” to all of these questions, you are probably staying busy and don’t need any more clients or customers. Why fix it if it’s not broke?)

I’ve been creating web content for multiple sites for several years. One thing I’ve noticed is that the websites that are the most successful also have the strongest social media presence. That’s not an accident. If you want a strong social media presence, you probably need help.

In this post, I’ll examine what a social media specialist is. I’ll also describe some common social media myths and mistakes. Finally, I’ll discuss how to hire a good social media specialist.

moving1

After you’ve been freelancing for a while, you may decide to move. And of course, wherever you go, that’s where your freelancing business is.

While local moves probably won’t affect your freelancing business much, there are definitely some factors to consider when you move to a new city or even a new state.

In this post, I list six factors that may affect your freelancing business when you move to a new area. If you like this post, you may also like How I Kept My Freelance Business Intact During Relocation.

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