Freelance Designers: Is Name Recognition Important for Success?

by Steven Snell
on August 6, 2008

in Business/Freelance

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Freelancing by nature tends to be a career that isn’t going to put you in the spotlight. The vast majority of freelancers earn a living in relative obscurity. How much does name recognition factor in to the level of success for a freelance designer? Is it possible to have a highly successful career without developing strong name recognition? And does name recognition always lead to success?

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