Freelancing rates are one of the most emotionally charged issues that we freelancers discuss online. People have all kinds of opinions when it comes to rates. But it's a topic that often comes up during this time of the year. Many freelancers naturally want to increase their rates when a new year rolls around. If you plan to raise your rates in January, now is the time to start planning for your rate increase. Most new freelance web designers struggle to figure out what to charge for their services. As a result, they often end up charging too little. Of course, there are some basic pricing principles you can follow to determine how much you should be earning. But what if you started out wrong? What if you're already earning far less than you should be earning? What do you do then? In this post, I provide 35 thoughts on when and how to raise your freelancing web design rates. I'll provide clear signs that it's time to raise your rate. I'll also list some strategies to help you earn more money.
Articles about running a design business.
The whole purpose of being a designer is rooted in being able to translate one’s creative ideas into awesome-looking websites for clients. However, we all know that it’s not as simple as that. No website has ever been built without coding, so whenever you need to get one up and running, the help of a web developer must be enlisted. Furthermore, all subsequent changes and updates to your client’s website require continuous developer meddling. What if you could build and maintain those websites fast, free of charge, and with no coding skills required? Webydo understands how much designers abhor the fact that their relationship with customers is complicated by the cumbersome presence of programming services, and offers the perfect alternative to the code-writing nuisance: to build websites independently in just a few easy steps. Webydo is also offering a 67% off the Yearly Premium plan with this coupon code - DesignMag65.
Claire Gatenby is Creative Director at Squashed Pixel, a Yorkshire UK based web design agency. She is responsible for leading all Squashed Pixel’s Shopify projects, from the design phase through to the build stage. Some designers might be discouraged by the thought of designing an online store. Just thinking about the work involved to make the shop experience run smoothly might be enough to put you off. Throw in the potential support you’ll need to offer the client afterwards and you might start seeking alternative projects. But don’t despair – designing and building an online store might be the best move you could make for your business, and you won’t even break a sweat. Squashed Pixel are a high quality website design and online marketing agency based in the UK.
A lot of web designers are mainly concerned with creating beautiful websites for their clients. They want the websites they create to be picture-perfect, impressive, and works of art. They don’t put much thought into a website after they hand it over to the client. If this is your mindset, you’re leaving money on the table. I’ve learned that results (not design) make the biggest difference between the web designers who earn a lot and those who don’t. In other words, you should be making websites that make your clients more money. By thinking like a business owner, you’ll be able to charge a much higher hourly rate. This mindset starts by viewing your websites as more than just a pretty face. Business owners care more about the statistics of their website. How many visitors did they get this month? Is that more than last month? How many people purchased something? How many people left without buying? Why?