Posts categorized as: Business/Freelance

8 Things Web Designers Need to Know Before Using Guest Posting to Promote Their Side Business

by Laura Spencer

September 9, 2013 in Business/Freelance

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Like many web designers, you may have a side business designed to earn extra income. You may sell WordPress themes, you may have an app for sale, or your side project may be something else.

Whatever your side project is, you need to develop a marketing strategy interested in your product or service. We’ve already discussed the pros and cons of giving away freebies as a marketing strategy. But giveaways aren’t the only marketing strategy you should consider.

Submitting guest posts to multiple blogs is another popular marketing strategy that many web designers use to promote their side projects. However, as with promotional giveaways, the playing field for guest posting has changed in recent years.

In this post, I’ll discuss some of the changes you need to be aware of if you’re thinking of using guest posting as a marketing strategy.

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A Freelance Web Designer’s Guide to Offering Freebies to Generate Leads

by Laura Spencer

September 3, 2013 in Business/Freelance


Many experts and gurus recommend giving away a product or service to attract leads. Offering freebies is a marketing strategy that has really taken off to the point where most of us are now inundated with free offers. In fact, not a day goes by when I don’t find a free offer in my email inbox or through a popup window on a site I’m visiting.

I used to get really excited about free offers, but now that it seems like everyone is giving something away it’s gotten so that I mostly just ignore over 90% of the free offers that I run across. Free doesn’t mean as much as it used to.

Many web designers have jumped on board the giveaway bandwagon. This is especially true for those designers who have a side gig that involves selling WordPress themes or apps.

In this post, I’ll examine the strategy of using free offers to attract business. We’ll look at what works, what doesn’t work, and I’ll explain how you can make sure that your free offer reaches your target audience.

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A Savvy Tool for Brand Files

by iulian

August 20, 2013 in Business/Freelance

I love the feeling of finding something that makes my job so much easier and more enjoyable in ways that were previously unthought of. That’s why I felt like a winner after a lengthy internet “treasure hunt” for some new methods to simplify how I handle and share my graphic images for various projects. This is the story of how I found a great solution with Smartimage.


Intuitive options and a quick organizing process

Step one was creating an account. I honestly thought it would take awhile, but in a matter of seconds I had created an account with a custom URL. The user interface struck me as simple and friendly, but what really made me feel welcome was the sample collection walkthrough that gave me the whole picture of Smartimage’s basic functionality in a matter of five clicks, and then I was able to delete it to start on creating my own. I started by dragging and dropping files for my collection into the upload window. There was a wide range of accepted formats, like AI, EPS, TIFF, PNG, JPEG, GIF, and PDF files, so I had no trouble uploading the files I needed. Smartimage automatically optimized them for download through conversion to popular PNG and JPEG formats, and sorted my content into default sections, like Images, Logos, and Videos. I’m even thinking of customizing a distinct section for Photographs, and another for Brand Guidelines that draws on project-specific requirements in terms of style and colors.

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What Web Designers Need to Know About Social Media Influence

by Laura Spencer

August 15, 2013 in Business/Freelance


What does influence mean in the context of freelancing and design? For web designers and other freelancers, the term influence is most often used to refer to social media influence. Influence refers to the ability of a person (such as a web designer) to persuade others to take a particular action or to feel a particular way.

Imagine being able to guide a large number of people to a goal of your own choosing–for example, purchasing your web design services. Would that be beneficial to your web design business?

You bet it would. The benefits of influence for any business or organization are great and that’s why social influence has been the topic of a number of recent studies, articles and even books. There have even been a number of tools developed to measure social media influence.

Is social media influence important for web designers? What should a web designer know about social media? Let’s find out.

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