Despite of the awesome mobile browsers we have available nowadays, sometimes the best thing to do is to serve content at least mobile-optimized. But in order to do this you need to first detect which visitors are coming from mobile devices and which aren’t. Today we’ll see a few ways to detect mobile browsers so you can chose the best suitable to your needs, and give your user the best experience possible.
Resource lists to save time for designers.
Lots of resources exist online for digital marketing. By working with printed material you are opening your world to a number of similar topics which could draw attention from users or advertisers. But how do you know which print services are worth the time and effort? Well in this article I want to outline a few online resources which I feel are great for print marketing.
The online webfont service Typekit by Adobe is a fantastic business model. Their premium accounts are very affordable in yearly billing cycles and you have access to over 700+ different fonts. These can be loaded directly into your CSS and used as a regular font-family value. Typekit is a quick way to dramatically improve the layout of your website.
I have put together this showcase of 30 personal favorites from Typekit. You can use these fonts in so many different places like your navigation, footer, header text, and even body content. Custom typefaces will take a bit of time to load - so there is a tradeoff for using all custom web fonts. However when used sparingly the Typekit library is a colossus unmatched anywhere else on the web.
A look at real A/B tests across several large enterprises suggests: everything. Designing a navigation bar can be a humbling exercise. We want to consider our visitors’ natural orientation when browsing a site, along with their short attention span, and lay out a navigation structure that’s logical yet elegant. So what’s most important when designers think about navigation bar and sub-navigation usability practices? In this post, we’ll examine several A/B tests conducted by large enterprises with plenty of resources, great attention to detail and a hunger for answers flanked by scientific method. Looking at this type of data, it quickly becomes clear that minutia such as link style, sub-nav structure, list order and the like, aren’t minutia at all. They can prove critical to the success of the site. To sub-nav or not to sub-nav? That was Dell’s question. In this first case study, a clever and meticulous team of Dell marketers discover that 5 pages in particular on their website correlate highly with visitors who complete a lead form. Their hypothesis becomes: if we put these pages in front of new visitors, perhaps they, too, will be more likely to convert, as it seems something about these 5 pages is compelling to them. The A/B test Dell ran involved a baseline version of the site as it was already set up, with the B version offering visitors the 5 critical pages as sub-nav items. That move yielded 39% more leads.