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Twitter is most definitely one of the best forms of online marketing, and we all know it. It offers a way to mingle with your fans in short and sweet messages, as well as promote your sites content, your companies promotional deals or something completely different! For this reason, it is generally a good idea to have an account. But is Twitter for designers really a helpful resource that we need, or is it just another way to get distracted and find excuses to not do work?

Sometimes, when I’m brainstorming ideas about what to write an article about, I like to turn to Twitter and just ask my followers what they would be interested in reading about. I did that last week, and got a number of different answers. The one that really struck me the most came from Jason Gross, who suggested that I write “A post about giving your clients what they need, whether they ask for it or not”.

Actually, that’s something that I’ve been thinking about for a while, and probably something that a lot of designers struggle with – especially freelancers like myself, whose clients tend to come primarily from the world of small enterprise. When it comes to websites, for example, I’ve found that many of these clients are just looking to get a site up and running. They are either new businesses that are just launching, or sometimes established businesses that have not had a web presence, or who have a website that is clearly old and outdated (both in terms of content and design)

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