The Relationship Between Storytelling and Website Design

by Jake Rocheleau
on May 27, 2014

in Web Design

Storytelling is a medium we all find throughout day-to-day life. Sharing experiences from your trip to Cancún is a form of storytelling. In fact, much of life can be seen as the raw material for great storytelling. We like stories because they demonstrate ideas in new ways that we might have never thought about.

I feel that the rules of storytelling can be applied to digital interfaces and web design. The precepts of good storytelling are universal across all genres. You must understand how to capture interest and bring people along for the ride. Web design is more fluid because it’s not an archetypal story – but the general structure is the same. In this post I want to look at various similarities between good storytelling and good web design.

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How to Deal with Web Design Clients You’ve Never Seen

by Laura Spencer
on April 25, 2014

in Web Design

Social networking concept - making and finding friends

“I could never work for someone I’ve never met.”

My friend was discussing my freelancing career with me and she couldn’t imagine working for clients she’d never met in person. But freelance web designers and other freelancers do it all the time.

Many freelancers connect with their clients primarily through the Internet. Their clients might be located across town, or across the world. It’s simply not practical or cost-effective to personally visit every web design client.

Working with remote clients has some unique challenges. But it’s quite possible (and probably even necessary in today’s competitive market) to successfully include remote clients into your business strategy.

In this post, I’ll provide some key strategies for dealing with web design clients that you never meet face-to-face. You’re also invited to share any tips you have for dealing with remote clients.

If you enjoyed this post, you may also like 6 Common Freelancing Problems That Using a Contract May Solve.

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6 Free Tools for Testing Website Speed

by Gisele Muller
on April 9, 2014

in Web Design

Website speed is something crucial to any page, specially if you consider that users don’t like slow sites and don’t want to wait more than a couple seconds for a page to load. From regular users to high-end ones, no one like to wait too much to see the content they are looking for. And from niche blogs to ecommerce sites, all users have the same expectations, that your page will be fast enough to avoid frustration.

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Things you can do to Improve Page Load Times

by Gisele Muller
on March 2, 2014

in Web Design

Loading speeds can certainly make or break a website. In times where users are overload with options, they don’t want to wait too much for a page to load. And by too much I’m referring to about 2 to 3 seconds. Websites should be fast and optimized to better load so that the user don’t have time to think about leaving the page until it loads. If you page takes more than 6 to 7 seconds to load, chances are you are already loosing users. Fast pages lead to lower bounce rates, better retention, higher engagement and better conversions. So before risking loosing users because your page is not up to expectations, check out some things you can do to improve page load times.

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