Lean UX – How to Apply Lean Principles to User Experience Design

by Gisele Muller
on February 19, 2014

in Web Design

The process of putting together a good user experience design has always been talked about as a deliverables-based practice where bureaucracy, specification documents, wireframes, mockups and site maps took the center stage. This deliverable based practice, meaning that everything, each step of the process, has to be delivered with proper timing and documentation, witch often demands a lot of time and creates a lot of waste (something that won’t be used in the working product). Fast forward to times where the web changes quickly than we would like to, and times where we have to make sure our users get what they need, and the process of ux design has to evolve too. Enter the Lean UX practice, which allow us to remove waste from the UX design process while letting designers focus on what works instead of having them worrying about features and documents.

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The Importance of Breadcrumbs in e-Commerce Website Design

by Gisele Muller
on February 5, 2014

in Web Design

Breadcrumbs, or breadcrumb navigation, is a type of navigation that shows the user’s location in a website. They are horizontally arranged text links separated usually by the “greater than” symbol (>) which will show where the user is based in the hierarchy of the site. The term breadcrumbs comes from the tale Hansel and Gretel, where Hansel and Gretel leave a trail of breadcrumbs to find their way back home. Just like the real breadcrumbs that were suppose to help the kids to find their way home, breadcrumbs in web design help the users to find their way around a website.

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Simplifying the UX of Your Sales-Driven Website to Increase Conversions

by Gisele Muller
on January 26, 2014

in Web Design

You have a good product/service and you have just launched your sales-driven website. You were ready to get a lot of sales going but for some reason things didn’t go as well as you imagined. Since your product is certainly not the problem, you may need to check your design to make sure that your clients are getting a nice experience in your site, otherwise they won’t convert, they won’t make the purchase your are expecting them to do.

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