Storytelling is a medium we all find throughout day-to-day life. Sharing experiences from your trip to Cancún is a form of storytelling. In fact, much of life can be seen as the raw material for great storytelling. We like stories because they demonstrate ideas in new ways that we might have never thought about.
I feel that the rules of storytelling can be applied to digital interfaces and web design. The precepts of good storytelling are universal across all genres. You must understand how to capture interest and bring people along for the ride. Web design is more fluid because it's not an archetypal story - but the general structure is the same. In this post I want to look at various similarities between good storytelling and good web design.