17 Logo Design Case Studies

By Steven Snell | Published March 15th, 2010 in design

Although there are a lot of quality tutorials available for designing logos, case studies from real-world projects can prove to be even more valuable as a learning resource. Case studies are excellent for showing more of the entire process, the steps that are involved, and putting it into the context of a specific client.

In this post we’ll point you towards 17 logo design case studies that will give you an in-depth look at the process of logo or identity design.

Logo Design Process and Walkthrough for Vivid Ways

Logo Design Process and Walkthrough for Vivid Ways

Henri Ehrhart Brand Identity Design

Henri Ehrhart Brand Identity Design

Logo Design Project Step-by-Step Walkthrough

Logo Design Project Step-by-Step Walkthrough

Vissumo Brand Identity Design

Vissumo Brand Identity Design

Giacom Brand Identity Design

Giacom Brand Identity Design

Logo Design Process for Just Creative Design’s Award Winning Logo

Logo Design Process for Just Creative Design's Award Winning Logo

Logo Design Case Study – JMR Insurance Group

Logo Design Case Study - JMR Insurance Group

Berthier Associates Brand Identity Design

Berthier Associates Brand Identity Design

Logo Design Case Study – Victory Marketing Agency

Logo Design Case Study - Victory Marketing Agency

Hilcon Brand Identity Design

Hilcon Brand Identity Design

A-List Blogging Bootcamps Identity Design

A-List Blogging Bootcamps Identity Design

Tammy Lenski Brand Identity Design

Tammy Lenski Brand Identity Design

Identity Design Process for Butterfield Photography

Identity Design Process for Butterfield Photography

The Philadelphia History Museum

The Philadelphia History Museum

Komplett Fitness Brand Identity Design

Komplett Fitness Brand Identity Design

Logo Design Case Study – Bayfront Bistro

Logo Design Case Study - Bayfront Bistro

Logo Design Process for FITUCCI

Logo Design Process for FITUCCI

For more on logos please see:


23 Comments
  1. Russell Hampton on March 15th, 2010

    Very insightful post. It’s amazing how much work is put into a single element. That’s why I get so frustrated when a client tells me to “whip up a logo” in an hour or two. sigh…

  2. Amberly | Web Designer on March 15th, 2010

    Excellent article. Logo design has always been something I wanted to really work on – this is just another great article to add to the toolbox.
    myNiteLife Rocks…

  3. JC on March 15th, 2010

    Great list guys…I always love case studies b/c they let you the behind the scenes stuff that goes into creating something. I will definitely be checking these out!

  4. Vicki - VictoriaAnn Design on March 15th, 2010

    Great post! I love to see the published logo case studies but don’t always catch each one that crops up via twitter etc so it’s good to have a collection. I’ll be looking through these. I’m not brave enough to post one of my own from start to finish!

  5. Steve Zelle on March 15th, 2010

    Always nice to see how other designers work. An additional resource for logo design processes is Processed Identity, (processedidentity.com) a community driven site dedicated to the creative process.

    Thanks Steven

  6. Clayton Correia on March 15th, 2010

    Thanks for these. I really like these posts showing the process of people create logos. Always interesting.

  7. Tammy Lenski on March 15th, 2010

    Thanks for including my logo in the list! I’m thrilled with the logo David Airey designed for me and get constant positive feedback about it.

  8. [...] Link: 17 Logo Design Case Studies [...]

  9. [...] Beispiele: 17 Logo Design Case Studies Showcase of Double-Sided Business [...]

  10. Logo Bliss on March 16th, 2010

    These provide an interesting perspective into the design process. Nice post.

  11. lava360blog on March 16th, 2010

    some of the great logo designs with case studies. you can take many inspiration and how the other designer work. excellent post

  12. [...] 17 Logo Design Case Studies Showcase of Double-Sided Business Cards [...]

  13. Logo Design on March 16th, 2010

    Great perspective into the design and logo process.

  14. Oliver Cardiff on March 16th, 2010

    Great article. I’ve never been good at logo design but these case studies are definitely going to be a good read and give me a better idea about the process of designing a logo. Thanks for sharing.

  15. Isa on March 16th, 2010

    Really nice list, guys! I’m doing my final project at college about brading, and the post was really useful :D Congratulations for the site!

  16. Web Resources.eu on March 20th, 2010

    Perfect work.

    The persons that create this designs are just EXPERTS :)

  17. Anna Green on March 23rd, 2010

    Logo design is so difficult, you need to put a lot of effort in whilst making the design seem like its effortless. The devil is in the detail, if you look closely at any of these great logos there are many small subtle details making up the designs, there is much to learn by taking a closer look!

  18. Victoria Blount on June 18th, 2010

    These are really sleek and simple looking logos which have been well thought out and the target audience and brand have been considered.

  19. Shane on June 30th, 2010

    Thanks for these resources. So many great logos, and it’s always good to see some thought processes.

    Thanks

  20. logo designing chennai on July 7th, 2010

    nice article, thanks for sharing

  21. dallas logo design on August 7th, 2010

    These are great examples for inspiration. The liquid illustration for Vividways is great.

  22. cement plant(mill) on September 1st, 2010

    they are good ideas all.