A Savvy Tool for Brand Files

by iulian

on August 20, 2013

in Business/Freelance

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I love the feeling of finding something that makes my job so much easier and more enjoyable in ways that were previously unthought of. That’s why I felt like a winner after a lengthy internet “treasure hunt” for some new methods to simplify how I handle and share my graphic images for various projects. This is the story of how I found a great solution with Smartimage.

 

Intuitive options and a quick organizing process

Step one was creating an account. I honestly thought it would take awhile, but in a matter of seconds I had created an account with a custom URL. The user interface struck me as simple and friendly, but what really made me feel welcome was the sample collection walkthrough that gave me the whole picture of Smartimage’s basic functionality in a matter of five clicks, and then I was able to delete it to start on creating my own. I started by dragging and dropping files for my collection into the upload window. There was a wide range of accepted formats, like  AI, EPS, TIFF, PNG, JPEG, GIF, and PDF files, so I had no trouble uploading the files I needed. Smartimage automatically optimized them for download through conversion to popular PNG and JPEG formats, and sorted my content into default sections, like Images, Logos, and Videos. I’m even thinking of customizing a distinct section for Photographs, and another for Brand Guidelines that draws on project-specific requirements in terms of style and colors.

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Think of all the possibilities

Naturally, besides checking on the range of files that Smartimage supports for uploads, I needed to know whether this happens with any shortcoming in quality. So I asked a friend to visit my collection from his iPad. He saw a set of familiar and sharp images, with no loss of quality. The fact that the automatic file conversion doesn’t mess with my resolution, even on Retina display, is wonderful, because the next time I need to showcase my work to a potential client, I can just hand him a smartphone or tablet for a top-notch visual experience. Of course, I also took full advantage of the new account features that permit me use one of my images as header for a collection, and adjust account colors using default or custom themes to better blend in with the brand. Moreover, I raised this particular collection’s privacy to the rank of “Public” because it’s meant for showcasing, but in the future I’ll add more password-secured projects that my collaborators and I are working on, and allow for additional administrators to easily reach the files they need via tags and filters. This means that I don’t have to waste my time skimming through PC folders to find files for other people, and they will get what they’re looking for themselves from my centralized Smartimage location. There’s also a shrewd way of keeping track of file usage in terms of downloads or shares, and it’s called the analytics dashboard; it’s great because you can annex your Google Analytics ID and monitor visits and traffic.

Tags Custom Account Colors Conversion to PNG Header

 

It’s a bargain

The reason I was able to try Smartimage so easily is that there’s a free trial. I highly recommend that you try the trial because it will open your mind to the possibilities of being more productive and overall efficient as a designer by employing an intuitive brand hosting and image management service at a low price. One of the three subscription plans – bronze, silver, or gold, with gradual increases in file capacity and number of users – is exactly what your design practice needs.

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About iulian