Comments on: Freelance Designers: Is Name Recognition Important for Success?

By: Steve O'Connor

Steve O'Connor — Wed, 03 Aug 2011 10:57:37 +0000

It really all depends on who your clients are and how they source their design requirements. It does tend to help balance you, as a freelancer, against studios or agencies when a client is trying to make a decision. There seems to be a fear (unfounded) that a lone freelancer is going to be unreliable or unable to cope with a project, whereas an agency would be fine – that the bigger the team, the better the result. Having some name recognition in this situation helps to alleviate that fear. It doesn’t even have to be major recognition. I’ve been using ‘Steve the Designer’ for three years now and that simplicity and association has worked wonders for me locally.

By: Joe Rozsa

Joe Rozsa — Tue, 05 Apr 2011 18:56:38 +0000

People are flooded with names on a daily basis so having a name for your company that sticks with them I feel is critical. You could do the best work they’ve ever seen, but if they can’t remember what your name was, it did you little good. I’m a firm believer that a unique name sticks with someone far longer than John Jones (sorry if your name is John Jones, I mean no disrespect, ha!) That’s why I’ve stuck with the name of my company even after people has advised me against it. I’m know as the trailer guy, the trashy trailer guy, trailer trash, the list goes on and on and that’s what I wanted. It may not be correct all the time, but they remember it none the less. The growing list of ongoing projects is proof. Be unique!

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Improving the Quality of Leads Through Your Online Portfolio — Thu, 11 Jun 2009 22:58:44 +0000

[...] few weeks ago I posted an article about whether designers need to build name recognition. My conclusion was that name recognition is helpful, but not essential. If you want to increase the [...]

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Tomorrow’s Star Bloggers Talk About Blogging | BlogBroker24-7 — Sun, 28 Dec 2008 11:32:19 +0000

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Wed, 03 Dec 2008 13:02:01 +0000

[...] Freelance Designers: Is Name Recognition Important for Success? [...]

By: Reklambyrå

Reklambyrå — Sat, 11 Oct 2008 14:47:51 +0000

Very Interesting! I have alwyas wondered how a good brand name can affect sales. This article has answered some of my questions!

By: Metropolis

Metropolis — Mon, 15 Sep 2008 05:21:07 +0000

[...] Freelance: Is name recognition important for success? – 10 Tools for Evaluating Web Design Accessibility – Cómo encontrar trabajo en una agencia de [...]

By: Elegance in SEO Web Design

Elegance in SEO Web Design — Sat, 16 Aug 2008 21:16:22 +0000

I agree with Liam, I think for the most part…it’s irrelevant. With so many millions of blogs out there–check that, so many millions of web design blogs, having a large fan base doesn’t translate immediately into success. It does however lend to your credibility and if the potential client cares, you could use that to your advantage.

Cheers
Mike

By: J

Fri, 08 Aug 2008 02:16:46 +0000

when you work for a creative company, job title is of huge importance internally. The marketer is demanded to meet projected sales based on their products success at the retailer. Therefore, guess who they shove those demands on to? You guessed it, the creative services department. Having a high ranking title sits well with the marketer. They trust that top quality graphic results will be executed by someone with experience & knowledge.

Learn, Learn, Learn

love to chat more on this or other topics anytime!

By: klou

klou — Thu, 07 Aug 2008 14:17:19 +0000

well put, if your clients are businesses out of design industry, then name recognition does not affects you like when your clients are design firms and advertising companies.