Business/Freelance

6 Extremely Crucial Choices That Determine Your Freelancing Future

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Ultimately, freelance web design is all about choices. The choices you make as a freelancer will determine your business success or failure.

The best course for a freelance web designer is to proactively plan how you will approach each choice. You can always change your approach later if you feel that something is not working for your business.

The alternative of not planning means that your business will sort of drift along. You’ll deal with each new situation as you face it, but you don’t really have a plan. You’ll probably base your decision about each situation on how you feel or the latest article you read. Your business direction will seem faltering and inconsistent.

If you’re extremely lucky (and very talented) your web design business may be okay drifting. You just might make it. You’ll probably be pretty frustrated, though.

Most freelance web designers, however, need to be intentional in order to succeed. In this post, I list six crucial interrelated choices that every designer needs to make in order to run and maintain a successful freelance web design business. (The advice can apply to other types of freelancers as well.)

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Business/Freelance

Freelancers, Use this 22-Point Checklist to Find Out How Professional You Are

Graphic artist looking at his screen sitting at his desk

As a freelance designer who works hard, you probably pride yourself on the quality of your work. And with good cause. You know that your work is good.

But, doing good work and having a professional business mindset are different things. To truly succeed as a freelance design professional, you actually need both.

In this post, I’ll explain the importance of having a professional business mindset. I’ll also provide a 22-point checklist you can use as a guideline to find out whether you could improve on your professionalism.

If you liked this post, you may also like 10 Principles of Successful Freelancers.

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Business/Freelance

6 Common Freelancing Problems That Using a Contract May Solve

Tired student or businessman working with laptop in the office

Frequently when I hear or read of a freelance web designer having problems with a client, there is no contract in place. I don’t think that’s a coincidence.

Contracts are very important for the freelancer. If you can’t get a formal contract with a client, at least get your agreement in writing. An email recapping a telephone conversation you had can work.

Why is getting your freelancing agreement in writing so important? Simply put, a written agreement or contract can solve a lot of common freelancing problems.

Without a written agreement, the terms of your project can easily deteriorate into a debate about who said what. Trust me, you do not want that to happen. When it does, it isn’t pretty.

With a contract in place, you both have something to refer to during the course of the project. And, in a worst case scenario, you can use your written agreement to support your case in court.

In this post, I’ll identify six common problems that freelancers face and explain how having a written work agreement can help with each problem. If you liked this post, you’ll probably also like 7 Keys to a Successful Design Project.

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Business/Freelance

eCommerce Basics for New Online Store Owners

When you first set up an online store, you may be happy just to have all of the work to get the store up and running done. Maybe you think the work on your site is finished, and now it’s time to shift to fulfilling orders and taking care of customer issues. It’s not that simple. When your store is brand new, it’s not time to stop working on your site. In a way, you’re just getting started.

Analytics are Important

Once your store is up and running, you can start figuring out how your site really needs to be set up. Until people actually start interacting with your site, there’s no way to tell how all of the pieces are working or what can be improved. You can use good eCommerce principles to get started, and that will certainly give you better results than having no idea what a good eCommerce site needs to look like or how it needs to work. But what you really need in order to make your site as profitable as it can be are eCommerce analytics.

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Business/Freelance

The Five Stages of a Web Design Business

We’re always looking for ways to bring new information to you. This week we’re hosting a free live online training class and we wanted to give you all the details. If you like this class we can host more of them for you and you can even pick the next topic! The class is titled […]

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Business/Freelance

12 Goals That Freelance Web Designers and Other Freelancers Should Consider for 2014

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It’s that time of the year again. At the end of every year and at the beginning of the new year, freelancers and others start setting goals for the coming year.

While I’m not necessarily a big advocate of personal New Year’s Resolutions (simply because I think many are unrealistic and most get broken within a month anyway), I do believe in business planning, especially for freelancers. And planning involves goals.

Coming up with goals that make sense can be hard. Especially if you’re not used to setting business goals.

That’s why in this post I’ve done a lot of the hard work for you. I’ve listed twelve goals that will make sense for most freelancers. Also, since there are twelve of them, you may wish to tackle one goal a month to make the list more manageable.

If you liked this post, you may also like 10 Principles of Successful Freelancers.

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Business/Freelance

Why You May Need a Social Media Specialist

Businessman drawing a social media diagram on a whiteboard

Do web designers and web developers need the services of a social media specialist?

The answer is…it depends. Here are some key questions to help you find out if you need the services of a social media specialist:

  • Do you want to grow your business?
  • Do you have a product to sell?
  • Do you operate a blog for profit?
  • Is the traffic to your website or blog lethargic or dropping?
  • Do you seem to get the wrong kind of reader?

If you answered “yes” to most of these questions, then your web design or web development business could probably benefit from the services of a social media specialist. (If you answered “no” to all of these questions, you are probably staying busy and don’t need any more clients or customers. Why fix it if it’s not broke?)

I’ve been creating web content for multiple sites for several years. One thing I’ve noticed is that the websites that are the most successful also have the strongest social media presence. That’s not an accident. If you want a strong social media presence, you probably need help.

In this post, I’ll examine what a social media specialist is. I’ll also describe some common social media myths and mistakes. Finally, I’ll discuss how to hire a good social media specialist.

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