35 Type Based Logos

By Steven Snell | Published April 12th, 2009 in Inspiration

Type-based logos can be very effective, in part because of their simplicity and memorability. However, that is not to say that good type-based logos are easy to create. In this post we’ll feature 35 logos for your own inspiration (click through to see more from the designers).

For more logo inspiration resources, please see:

myNiteLife

myNiteLife

You+We

You+We

Exider

Exider

Ephex

Ephex

Paylogic

Paylogic

Equus

Equus

Berthier

Berthier

Shift

Shift

Gobo

Gobo

Madison Festivals Inc.

Madison Festivals

Sleep Records

Sleep Records

Climboard

Climboard

Spiffy

Spiffy

January

January

Oruam

Oruam

Vittas

Vittas

Knackbag

Knackbag

Second Block

Second Block

Design Militia

Design Militia

Version 2

Version 2

PAK

PAK

Dialect Magazine

Dialect Magazine

Scotty Cameron

Scotty Cameron

Kutsova Elena

Kutsova Elena

Effesas

Effesas

Branding

Branding

Loveboots

Loveboots

Precision Networking

Precision Networking

Logo Review

Logo Review

Time Watch

Time Watch

Upside Down

Upside Down

Houghton

Houghton

Segnini

Segnini

Lift

Lift

Pixelcraft

Pixelcraft

For more typography inspiration, please see our new gallery site TypeInspire.


41 Comments
  1. Rafie on April 12th, 2009

    I’m a bit disagree with the letter ‘i’ in the Paylogic logo. At some point, it shows a negative effect in terms of the ending (or perhaps the output).

    Just a personal opinion. Thanks for sharing!

  2. Callum Chapman on April 12th, 2009

    great inspiration, only seen a few of these before, thanks :)

  3. Piyush on April 12th, 2009

    this is pure awesome… The logos are really inspiring.. keep posting such a gr8 content..

  4. Fabian on April 13th, 2009

    Thank you for a great list including many of my personal favorites.

  5. Paul Pennel on April 13th, 2009

    Thanks for the list. Simple is often best.

  6. Danh ba web 2.0 on April 13th, 2009

    Thanks for nice logos. Good job !

  7. MorayWeb on April 13th, 2009

    Nice list, plenty of inspiration in amongst that lot! Thanks

  8. W3Planting on April 13th, 2009

    I must admit that type based logo looks good on colorfull background, isn’t it?

  9. Bogdan Pop on April 13th, 2009

    You could check another type based logo at http://www.webraptor.eu
    I did design it, but I think it is well worth a look.

  10. Kevin on April 13th, 2009

    Really great logo’s. My favorites are the ones from upside down, exider and logo review.

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  14. stefano picco on April 13th, 2009

    My favorite designmilitia, keep it simple :)

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  17. halai on April 14th, 2009

    Thanks for nice logos.

  18. Kyle Cole on April 14th, 2009

    Love the Pixelcraft logo. Looks like an Emigre font.

    BR&ING logo very clever too! Thanks for the post.

    Kyle

  19. Jason on April 14th, 2009

    Most of it is great work, sans a few with Rounded Helvetica. Also, Some aren’t too clever – Design Militia looks a little too much like a student assignment to me. Just being critical.

  20. chris on April 15th, 2009

    I agree about the paylogic logo. That one definitely stuck out and I agree the “i” doesn’t work.

  21. Andy on April 15th, 2009

    Is it me, but are Knackbag and Design Militia two of the most generic ‘Web 2.0′ logos ever? Lowercase 2-tone sans.

  22. Stevie Black on April 15th, 2009

    Love some of these that I hadn’t seen. For me, I’ve always had a confusion and a dysconnect surrounding logos using all lower case. For most companies, they use an envelope, shipping labels, business cards, tradeshow graphics and such and it work just fine. But I worked with a mortgage firm once and when they renovated their outdated look, they went with all lowercase letterform logo and it immediately became an issue within all their formal banking documents — were they lowercase mortgage company that legally legalizes all they do or were they Lowercase Mortgage Company in the documents. lowercase looked wrong somehow and Lowercase wasn’t the brand.

    I’m curious what other designers have done and considered.

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  24. Michael Vogelius on April 15th, 2009

    Great collections of logos.

    I also made one out of letters.

    Here it is http://www.vogelius.dk/Vogelius_logo.jpg

  25. Liora on April 16th, 2009

    I LOVE these! Isn’t it interesting that the “sleep” logo has two “e”s that are not “e”s at all!

  26. llyod on April 17th, 2009

    Could not have been anymore Web 2.0

  27. George Gina on April 17th, 2009

    The designmilitia logo is definitely great! Outstanding work.

  28. mike on April 17th, 2009

    Good stuff, I especially liked the subtlety in the Lift and Logo Review logos. The Spiffy and Version 2 logos are nice too.

  29. jason on April 17th, 2009

    I normally hate lists like this, but some of those logos are amazing works of art. Something about great and creative typography gets me in the mood to work.

    The Second Block logo is so simple, but so great. I also love the version 2 logo, it’s so simple, but so smart.

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  32. Victoria Web on April 21st, 2009

    Some really nice typography, i especially like the “upside down” logo. A simple but highly effective use of typeface and manipulation.

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  35. Luiz Paulo Monteiro on June 24th, 2009

    Cool, very nice selection. I´ll give u 10!
    I´m a new in blog world, I write bout creativity, games, inspiration, links and market relations.
    I got another spot: http://www.meadiciona.com/luizpmonteiro

    Take a look in my wordpress blog and vote. I post approved and reproved webmail marketing pieces. i´ll be glad to see u there.

    Keep in touch.
    Cheers.

    LPM/designer

  36. Derk on July 21st, 2009

    excellent use of text. Have they been created by the same person?,
    there seems to be a general subtle likeness, or maybe I’m a schizo

  37. Steven Snell on July 22nd, 2009

    Derk,
    No, they are from different designers. Click through on the images to see more from the designer.

  38. Onde Está O Dinheiro? on December 8th, 2009

    This will help me a lot in the inspiration process for my new logo at Onde Está O Dinheiro?

    Thank you.
    Marcelo.

  39. Angel Ceballos on July 30th, 2010

    Great based type logos for amazing inspiration, great post!

    - Angel

  40. lv bags on August 8th, 2010

    Love the Pixelcraft logo. Looks like an Emigre font.

  41. evgen adam on August 16th, 2010

    Thanks for nice logos.


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