35 Type Based Logos

by Steven Snell

April 12, 2009 in Inspiration

Type-based logos can be very effective, in part because of their simplicity and memorability. However, that is not to say that good type-based logos are easy to create. In this post we’ll feature 35 logos for your own inspiration (click through to see more from the designers).

For more logo inspiration resources, please see:

myNiteLife

myNiteLife

You+We

You+We

Exider

Exider

Ephex

Ephex

Paylogic

Paylogic

Equus

Equus

Berthier

Berthier

Shift

Shift

Gobo

Gobo

Madison Festivals Inc.

Madison Festivals

Sleep Records

Sleep Records

Climboard

Climboard

Spiffy

Spiffy

January

January

Oruam

Oruam

Vittas

Vittas

Knackbag

Knackbag

Second Block

Second Block

Design Militia

Design Militia

Version 2

Version 2

PAK

PAK

Dialect Magazine

Dialect Magazine

Scotty Cameron

Scotty Cameron

Kutsova Elena

Kutsova Elena

Effesas

Effesas

Branding

Branding

Loveboots

Loveboots

Precision Networking

Precision Networking

Logo Review

Logo Review

Time Watch

Time Watch

Upside Down

Upside Down

Houghton

Houghton

Segnini

Segnini

Lift

Lift

Pixelcraft

Pixelcraft

For more typography inspiration, please see our new gallery site TypeInspire.

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About Steven Snell

Stephen Snell is the owner and editor of Vandelay Design.Connect with Stephen on google+

  • Rafie

    Apr 12th

    I’m a bit disagree with the letter ‘i’ in the Paylogic logo. At some point, it shows a negative effect in terms of the ending (or perhaps the output).

    Just a personal opinion. Thanks for sharing!

  • Callum Chapman

    Apr 12th

    great inspiration, only seen a few of these before, thanks :)

  • Piyush

    Apr 12th

    this is pure awesome… The logos are really inspiring.. keep posting such a gr8 content..

  • Fabian

    Apr 13th

    Thank you for a great list including many of my personal favorites.

  • Paul Pennel

    Apr 13th

    Thanks for the list. Simple is often best.

  • Danh ba web 2.0

    Apr 13th

    Thanks for nice logos. Good job !

  • MorayWeb

    Apr 13th

    Nice list, plenty of inspiration in amongst that lot! Thanks

  • W3Planting

    Apr 13th

    I must admit that type based logo looks good on colorfull background, isn’t it?

  • Bogdan Pop

    Apr 13th

    You could check another type based logo at http://www.webraptor.eu
    I did design it, but I think it is well worth a look.

  • Kevin

    Apr 13th

    Really great logo’s. My favorites are the ones from upside down, exider and logo review.

  • stefano picco

    Apr 13th

    My favorite designmilitia, keep it simple :)

  • halai

    Apr 14th

    Thanks for nice logos.

  • Kyle Cole

    Apr 14th

    Love the Pixelcraft logo. Looks like an Emigre font.

    BR&ING logo very clever too! Thanks for the post.

    Kyle

  • Jason

    Apr 14th

    Most of it is great work, sans a few with Rounded Helvetica. Also, Some aren’t too clever – Design Militia looks a little too much like a student assignment to me. Just being critical.

  • chris

    Apr 15th

    I agree about the paylogic logo. That one definitely stuck out and I agree the “i” doesn’t work.

  • Andy

    Apr 15th

    Is it me, but are Knackbag and Design Militia two of the most generic ‘Web 2.0′ logos ever? Lowercase 2-tone sans.

  • Stevie Black

    Apr 15th

    Love some of these that I hadn’t seen. For me, I’ve always had a confusion and a dysconnect surrounding logos using all lower case. For most companies, they use an envelope, shipping labels, business cards, tradeshow graphics and such and it work just fine. But I worked with a mortgage firm once and when they renovated their outdated look, they went with all lowercase letterform logo and it immediately became an issue within all their formal banking documents — were they lowercase mortgage company that legally legalizes all they do or were they Lowercase Mortgage Company in the documents. lowercase looked wrong somehow and Lowercase wasn’t the brand.

    I’m curious what other designers have done and considered.

  • Michael Vogelius

    Apr 15th

    Great collections of logos.

    I also made one out of letters.

    Here it is http://www.vogelius.dk/Vogelius_logo.jpg

  • Liora

    Apr 16th

    I LOVE these! Isn’t it interesting that the “sleep” logo has two “e”s that are not “e”s at all!

  • llyod

    Apr 17th

    Could not have been anymore Web 2.0

  • George Gina

    Apr 17th

    The designmilitia logo is definitely great! Outstanding work.

  • mike

    Apr 17th

    Good stuff, I especially liked the subtlety in the Lift and Logo Review logos. The Spiffy and Version 2 logos are nice too.

  • jason

    Apr 17th

    I normally hate lists like this, but some of those logos are amazing works of art. Something about great and creative typography gets me in the mood to work.

    The Second Block logo is so simple, but so great. I also love the version 2 logo, it’s so simple, but so smart.

  • Victoria Web

    Apr 21st

    Some really nice typography, i especially like the “upside down” logo. A simple but highly effective use of typeface and manipulation.

  • Luiz Paulo Monteiro

    Jun 24th

    Cool, very nice selection. I´ll give u 10!
    I´m a new in blog world, I write bout creativity, games, inspiration, links and market relations.
    I got another spot: http://www.meadiciona.com/luizpmonteiro

    Take a look in my wordpress blog and vote. I post approved and reproved webmail marketing pieces. i´ll be glad to see u there.

    Keep in touch.
    Cheers.

    LPM/designer

  • Derk

    Jul 21st

    excellent use of text. Have they been created by the same person?,
    there seems to be a general subtle likeness, or maybe I’m a schizo

  • Steven Snell

    Jul 22nd

    Derk,
    No, they are from different designers. Click through on the images to see more from the designer.

  • Onde Está O Dinheiro?

    Dec 8th

    This will help me a lot in the inspiration process for my new logo at Onde Está O Dinheiro?

    Thank you.
    Marcelo.

  • Angel Ceballos

    Jul 30th

    Great based type logos for amazing inspiration, great post!

    - Angel

  • lv bags

    Aug 8th

    Love the Pixelcraft logo. Looks like an Emigre font.

  • evgen adam

    Aug 16th

    Thanks for nice logos.

  • George Gina Lucy

    Sep 21st

    Nice logos.. Ephey looks serious!!

  • Fisayo @ Secrets of Entrepreneurship

    Jun 3rd

    These are really nice designs, thanks for sharing

  • yuga

    Jul 13th

    Your weblog is great,keep it.

  • 2d3dexpert

    Jul 15th

    nice creation, i hope every body will like this

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