Successful Logo and Identity Design Starts with a Solid Name
By Steven Snell | Published July 8th, 2009 in NewsHow many times have you been given a logo design job, but found out that the company name is either long, odd, not appropriate, sounds silly, sounds cliché and a number of many other possible scenarios? Working with a ‘bad’ name can seriously hinder the overall impact of a logo and identity design.
