Typography is undoubtedly one of the most important aspects of web and graphic design. A current trend in web design is to use oversized text, often in headers. In this post we’ll showcase 30 websites that make excellent use of big, beautiful typography.Read More
Networking is a critical part of building a successful freelance business. A strong network can lead to more referral business, better recognition within the industry, new opportunities, and much more. Although it isn’t the type of work that directly produces income for a freelance designer, networking should be a priority that warrants some time and attention.
In this post we’ll look at 10 things you can do if you’re looking to improve the strength of your network. This may be helpful for those who are just getting started in their careers or for people who simply want to make more of an effort to build a better network.
1. Know What You Have to Offer
One of the most common mistakes made in networking is only focusing on what you can get out of the relationship. Networking is a two-way street and must be beneficial for both people in order for it to have any long-term success. If you are focused only on what other people can do for you and on getting connected to people that can help you, you’ll be missing out on great opportunities to build strong relationships by helping others.
As you work to get to know other professionals and build your network, be sure that you know specifically what it is that you have to offer other people. As a web designer you have valuable skills and experience that many professionals would like to have as a part of their network, and your existing connections may also be very valuable to the people that you meet.Read More
Well-designed icons can make a website more attractive and easier to use. While there are a lot of quality free icons available and stock icons that can be purchased, there may be situations where you want or need to design your own. In this post we’ll feature 30 tutorials that show you how to create beautiful icons in Adobe Illustrator.Read More
One of the benefits of working as a freelance designer is that you can work with clients all around the world. Location isn’t the same type of barrier that it is with most traditional businesses. However, because of the possibility to work with clients in just about any location, most designers do not market themselves to clients in their local area.
With the amount of competition that exists from other freelancers and design agencies, one way of standing out and potentially increasing your workload is to specifically target clients in your local area. This can be effective both in terms of offline marketing as well as search engine optimization.
If you would like to pick up more clients in your local area here are some tips.
1. Make it Evident on Your Portfolio Site
Having an effective portfolio site is an essential contributing factor to the success of almost any designer or design business. If you are targeting local clients, in order for your portfolio site to be effective it must address the needs of this audience. One of the first steps towards attracting more work from local clients is helping them to feel comfortable with you and showing them that you are interested in working with them.
For targeting local clients your portfolio site should clearly state where you are located and what services you can provide to clients in the area. Some clients will not care where you are located, but others will feel more comfortable with a designer that they know lives and works nearby. When these people arrive at your portfolio site they should clearly see that you are interested in working with local businesses.Read More