There are many WordPress themes, page building tools, design element sources, and related services on the market today. With eachContinue Reading
Freelance designers are faced with the challenge of constantly finding new work and converting inquiries into paying clients. There are plenty of different ways that you can market your services, but sometimes the most effective ways involve passive marketing. In this article we will be looking at ten different ways you can passively market your services to potential clients. This includes some methods that involve work up front and then little to no work to continue marketing your services, as well as some methods that are passive in the sense that you are not actively pursuing clients or trying to advertise your services.
1. An Effective Portfolio SiteThe portfolio site is a critical aspect to marketing for freelancers. One of the reasons that a great portfolio site can be so effective is that it will always be there to market your services to potential visitors. Regardless of what time of day it is or where the potential client lives, a strong portfolio site will promote your services for you. The portfolio site should showcase your best work, clearly communicate to visitors what you can offer, and allow them to get in touch with you about their project. For more on portfolio websites, please see these resources:
Mozilla's Thunderbird is a popular email application that is used by many freelancers and designers. Like Firefox, one of the great things about Thunderbird is the ability to extend it with a wide range of add-ons that are available. In this post we'll highlight 15 that are likely to be appreciated by designers and developers who are looking to improve their efficiency.
This extension adds an extra toolbar to Thunderbird. When you drag a mail folder to it, you get a (rename-able) shortcut to that mail folder. This supports full drag and drop, like the corresponding folder in the folder tree - You can drag messages on it to move/copy them to the folder, and access the bookmarked folders through keyboard shortcuts. This is handy when you have a large tree of folders for clients or projects, but use only a few of them at the same time.
Portfolio websites are often a great source of design inspiration. All designers want to have a portfolio that does an effective job of showcasing their work and helping to bring in new clients. In the past we have published a few collections of portfolio websites, and here is the latest edition. The sites showcased in this post have been featured at our gallery of portfolio sites, Folio Focus. For more inspiration from portfolio sites see:
- 101 Awesome Portfolio Sites
- 50 Excellent Designer Portfolio Sites
- 30 More Portfolio Sites for Your Inspiration
I recently had the opportunity to interview Rob Morris of Digitalmash. You may be familiar with Rob's work, particularly his portfolio site which has been featured in countless design galleries and blog posts. Rob is a very talented designer and I hope you get something valuable out of the conversation in this interview.