Online Resources for Creating a Startup Marketing Plan

by Jake Rocheleau

March 22, 2013 in Resources

After brainstorming your brand new idea it is time to put this company into action. The tech industry loves to refer to these new innovative business ideas as “startups” when they are in a heavy growth phase. Marketing is a huge proponent to the success of any startup, regardless of the idea or market base.

startups marketing plan promotional - preview photo

That is why I have put together just a few resources for efficient online marketing. You may be surprised at the power of companies to help with promotional tools. It is not easy to find your proper demographics in the large sea of our World Wide Web. It will very likely require time and effort looking through the alternatives. But I do hope my suggestions will provide a nice starting point for developers and founders alike.

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Studying User Experience Trends in Website Layouts

by Jake Rocheleau

March 14, 2013 in design

As a web designer you always want to stay on top of the latest ideologies. User experience design is the process of building around what the user needs to do. You have to consider specific reasons for why users are coming to your website in the first place. And the goal is to build a layout which is ease to use, easy to navigate, and provides quick access to the most important information.

In this article I would like to share a few ideas for studying UX trends among other websites. While browsing the Internet you should consider these ideas and pinpoint good design vs bad design. As you understand what to do(and what not to do), the planning process will be a lot easier. And building a usable website will follow an understanding between what your users need and how they interact with a typical webpage.

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