There are many WordPress themes, page building tools, design element sources, and related services on the market today. With eachContinue Reading
The online webfont service Typekit by Adobe is a fantastic business model. Their premium accounts are very affordable in yearly billing cycles and you have access to over 700+ different fonts. These can be loaded directly into your CSS and used as a regular font-family value. Typekit is a quick way to dramatically improve the layout of your website.
I have put together this showcase of 30 personal favorites from Typekit. You can use these fonts in so many different places like your navigation, footer, header text, and even body content. Custom typefaces will take a bit of time to load - so there is a tradeoff for using all custom web fonts. However when used sparingly the Typekit library is a colossus unmatched anywhere else on the web.
A look at real A/B tests across several large enterprises suggests: everything. Designing a navigation bar can be a humbling exercise. We want to consider our visitors’ natural orientation when browsing a site, along with their short attention span, and lay out a navigation structure that’s logical yet elegant. So what’s most important when designers think about navigation bar and sub-navigation usability practices? In this post, we’ll examine several A/B tests conducted by large enterprises with plenty of resources, great attention to detail and a hunger for answers flanked by scientific method. Looking at this type of data, it quickly becomes clear that minutia such as link style, sub-nav structure, list order and the like, aren’t minutia at all. They can prove critical to the success of the site. To sub-nav or not to sub-nav? That was Dell’s question. In this first case study, a clever and meticulous team of Dell marketers discover that 5 pages in particular on their website correlate highly with visitors who complete a lead form. Their hypothesis becomes: if we put these pages in front of new visitors, perhaps they, too, will be more likely to convert, as it seems something about these 5 pages is compelling to them. The A/B test Dell ran involved a baseline version of the site as it was already set up, with the B version offering visitors the 5 critical pages as sub-nav items. That move yielded 39% more leads.
There are some websites online that just scream branding. You immediately recognize the site based on their logo design, the font style, the icon symbol, even vector artwork. Branding is a crucial part of the design experience because your company and its brand is all you need to draw in some attention. Many popular brands such as Microsoft and Apple demonstrate what a good logo can do for your company.
But having a good logo is only the first step. Then you need to work this into your website layout gracefully, in a manner where users are impressed and invigorated by the design. I have put together this showcase of 34 various website layouts featuring beautiful website branding. I hope this collection may provide inspiration for other designers who are launching a new project online and need a quick fix of design ideas.