Introduction to Responsive HTML Newsletters with Zurb Ink Framework

by Jake Rocheleau

July 7, 2014 in Resources

The learning process to create an efficacious newsletter is often tiring and difficult. But as you get more comfortable with newsletter design these ideas become simpler and easier. You’ll always need a solid understanding of design principles when creating e-mail notices or newsletters. But you also need to know how to code newsletters in a manner that’s best suited for most e-mail clients.

zurb ink newsletter framework template

I’d like to introduce Ink by Zurb which is a responsive newsletter framework. The basic template uses standard HTML tags for creating single-column or multi-column layouts which naturally respond to screen size. It’s all fairly easy to understand once you’ve spent a bit of time playing with the code. I’ll provide a quick walkthrough of the design process and how to use the framework.

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47 Strikingly Creative Examples of Business Card Designs

by Jake Rocheleau

July 1, 2014 in Business Cards

There should be no question that branding is crucial to the success of any business. Instant logo recognition feels good and it helps build an audience around your product or service. A company business card would be useful when attending conferences, parties, or even happenstance meetings with old acquaintances.

But if you really wish to stand out from the other generic business card you’ll want to attempt some new ideas. Creativity and recognizable branding will produce one amazing piece you’ll be proud to share. This gallery includes a number of radiant business cards from all types of work. Check out some of these examples if you need inspiration for your own print design work.

Honey Colony

honey colony business card design orange

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Getting Started with Graphics Design for the Web

by Jake Rocheleau

June 30, 2014 in Graphic Design

Graphic design is such an engrossing topic because it requires an enormous amount of time and practice to learn. This is similar with web development, but coding is often seen as more logical and straightforward. Design has structured guidelines, but it is much more of an art than a science. You should learn these basic guidelines and understand why certain graphics or colors work together before starting to breaking those rules.

macbook imac desk designer photo

If you have passion and perseverance then nothing can truly stop you from becoming a great designer. The first step is to recognize how the process works and where your energy needs to be focused. I want to share my thoughts about graphic design for website layouts and offer a few bits of advice for anyone interested in the field.

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How to Really Accomplish What You Need to Get Done by Becoming More Accountable

by Laura Spencer

June 27, 2014 in Business/Freelance

accountability1

We’re well into 2014 by now. How are you coming with your annual freelance web design business goals?

That’s what I thought. But don’t worry. It’s not just you. Most of us are behind on our goals.

One of the biggest perks of freelancing is also one of the biggest problems. To be precise, the problem is the fact that you don’t answer to a boss.

Most freelancers that I know love the fact that no one is looking over their shoulder to make sure that they get their work done. And I agree. Not having a boss can be great.

  • Want a day off? Just take it.
  • Having trouble getting started in the morning? No problem. Get up later.
  • Don’t feel like working today? Then don’t.
  • Do you dread working with that problem client today? Put it off until tomorrow.

You get the picture. There’s a lot of freedom when you’re a freelancer.

Unfortunately, sometimes that freedom means that you don’t get your work done. You may miss deadlines. You may not keep up with your accounting tasks. You might put off marketing until you have no clients coming in.

It’s easy to see how freelancing freedom can be detrimental to your web design business.

Fortunately, you can do something about it. You can choose to be accountable. In this post, I’ll explain how accountability can improve your productivity and help you to get more done. I’ll also describe what to look for in an accountability partner and list some possible accountability partners.

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