Effective Pricing Tables

by Brady Nord

on July 29, 2010

in design Resources

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Finally, you’ve done it. You’ve successfully persuaded your visitor to close the deal. Now it’s time for the hard close.

We all know how important the layout of your sites homepage is, or the product details page but what about the pricing table? No one ever talks about that, when really it’s such a vital part of a websites sales funnel.

The real tricky part is the strategic thinking behind it. You need to make the entry version bare bones and not give away too much, yet you still need to show your clients the value of the product. It takes clever thinking and also a visually captivating pricing page. I’ve come up with a select few sites that have perfected the art of the pricing table. Use this as inspiration to create that perfect pricing page or update your current one to increase the conversion rate on your site.

They’ve got it nailed down…

Basecamp

Ballpark

Crazy Egg

Expression Engine

Mail Chimp

Mailer Mailer

Media Temple

Shopify

Square Space

Wufoo


Author Bio: I am a 26 year old internet entrepreneur and co-founder of Mojo-Themes.com. In addition, I have been involved with custom design and development for the past 6 years out of Salt Lake City, Utah. Feel free to contact me on twitter and let me know your thoughts or just say hi! @bradynord

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About Brady Nord

Co-founder of Mojo-Themes.com