Website Analytics Toolbox

by Steven Snell

June 22, 2009 in Resources

Effective analysis is a big part of running a successful website. In this post we’ll look at more than 75 tools, resources, and articles that can help you in various aspects of web analytics. If there are other items that you think should be mentioned, pleas leave a comment.

Page Analysis Tools:

These tools will provide an analysis and evaluation of various factors of a page or site. Each tool works a little bit differently, but the data from all of them can be obtained quickly and used in your analytics work.

Trifecta from SEOmoz
Enter your domain and tell Trifecta if you want to measure a page, a blog, or a domain and it will analyze the strength. Trifecta uses information regarding inbound links, buzz about your brand online, and traffic numbers.

Trifecta

Website Grader
Website Grader, provided by HubSpot, will provide a very thorough report and grade for your website’s SEO. You’ll need to enter an email address to use the tool.

Website Grader

SEO Analysis Tool from SEO Workers
This tool will provide a lot of information on a given page, including an analysis of meta tags, anchor text, links on the page, keywords etc.

Popuri.us
Enter your domain and this tool will quickly provide the PR, Alexa ranking, in-bound link information, and more.

Similar Page Checker
Enter two URLs and this tool will show how similar they are in percentage format (to help with avoiding duplicate content penalties).

Google Wemaster Tools
The free webmaster tools from Google provide useful information on indexing, sitemaps, links, and search queries.

Xinu
Xinu provides information on any URL regarding links, rankings, indexed pages, and more.

Page Speed:

Load time can have an impact on a site’s visitors. Testing and analyzing page speed is much easier and more effective with these tools.

Self SEO Page Speed Checker
With this simple tool you can enter several different domains at once (such as yours and some of your competitors’) and it will show the time it takes to load the page, making comparison easy.

Page Speed Checker

YSlow
Yahoo’s YSlow is a Firefox add-on that works with Firebug to provide data and suggests ways to improve performance of the site.

Other page speed tests:

Spider Simulators:

Spider simulators can help you to see how a search engine interacts with your site.

Stats:

Tracking stats is a major part of web analytics. There are countless programs that you can use for stats, some are free and some are paid.

Google Analytics
Probably the most popular free stats/analytics option, Google Analytics provides loads of information about your visitors, where they are coming from, and what they are doing on your site. There are also more advanced options to set goals and conversion tracking.

Google Analytics

Clicky
Clicky provides real-time analytics with tons of features. There is a free plan and the paid plans run from $4.99 per month to $49.99 per month.

Clicky

Crazy Egg
Crazy Egg focuses on providing visual representations and actionable data. Some of the most useful tools are the Heatmap and Confetti, which can help you to see exactly how visitors are interacting with your site. Plans range in price for $9 per month to $99 per month.

Crazy Egg

Mint
Mint is a self-hosted analytics program that provides all of the basic stats, plus some more advanced features like feed subscription patterns. The license costs $30 per site.

Mint

OneStat
OneStat is a professional analytics program that offers enterprise level analytics, as well as server monitoring.

Heatmaps and Related Analytics:

Seeing how your visitors are interacting with your site can help you to improve things like conversion rates and ad clicks.

Clickdensity
Clickdensity provides a heatmap other usability tools. A free trial is available, and plans range from $5 – $400 per month.

Clickdensity

ClickTale
ClickTale can be used to track mouse movements and clicks from visitors.

ClickTale

ClickHeat
ClickHeat is open-source software that creates a visual heatmap of clicks on a page to show where visitors are clicking and how often.

Link Analysis:

There are tons of great tools and resources for analyzes the links that are pointing towards your website.

Technorati
Technorati tracks blog links. You can enter your URL and see what blogs are linking to you.

Technorati

SEO Link Analysis Firefox Add-on
This Firefox extension will information such as PageRank, anchor text and nofollow status.

SEO Link Analysis Firefox Extension

Linkscape
Linkscape from SEOmoz provides information about links pointing towards a domain. Pro members get added data that isn’t available on the free basic report.

Link Popularity Checker from Mike’s Marketing Tools
See how many links the major search engines are recognizing for a URL.

Link Popularity Tool from Marketleap
You can enter 2 URLs for comparison with this link popularity checker.

Link Popularity Checker from SEOCentro
This link popularity checker will compare up to 3 URLs at a time.

Link Popularity Comparison Tool
SEO Book also has a free link popularity tool that will compare up to 3 URLs.

Back Link Analyzer
This software from SEO Book is a link popularity tool plus it provides the anchor text used on the links.

Backlink Watch
Enter your URL and this tool will provide details about the links point back to you.

Link Harvester
Link Harveter is SEO Book’s tool for sorting and querying through the backlink databases from Yahoo! and MSN.

Majestic SEO
Majestic SEO will provide information about in-bound links and anchor text.

Backlink Checker Tool
See what pages are linking to you, along with their PR and Alexa ranking.

Analyze Backlinks
Enter a URL and this tool will provide link information including anchor text, number of total links and number of outbound links.

Link Diagnosis
Check out the details of your own in-bound links or those of your competitors.

Reciprocal Link Checker
If you make reciprocal links with other website owners, you can paste in a list of up to 50 URLs and this tool will crawl those URLs to look for a link to your site. You can use this periodically to make sure that the sites are still linking to you.

Reciprocal Link Checking Tool
A similar tool provided by SEO Book.

Xenu’s Link Sleuth
Free software that checks for broken links.

Dead-Links.com
Enter a domain name and it will crawl the site looking for dead links.

W3C Link Checker
The dead link checker from W3.org

SERP Trackers:

Testing and tracking search engine rankings for specific keywords is a common task for website owners, SEOs and marketers.

Rank Checker Firefox Add-on
This add-on from Aaron Wall can track multiple search phrases on major search engines. There are a number of options and presets that make this a very valuable tool.

Rank Checker Firefox Add-on

Search Engine Ranking Checker from Mike’s Marketing Tools
This is a simple ranking checker. Enter a URL and search phrase and it will show you the rankings in major search engines.

Other SERP Trackers:

Premium SEO Tools:

These tools will cost you some money, but serious marketer (particularly those that do client work) the price is likely to be justified.

Raven SEO Tools
Raven is a comprehensive suite of marketing and SEO Tools. It can help you with keyword research, link building, social media, social media monitoring, SERP tracking, analytics and ROI, and more. The price is $79 per month with a 30-day free trial.

Raven SEO Tools

Web CEO
Web CEO contains 12 tools in the suite (download rather than web-based). There is a free version as well as two paid versions to choose from.

Web CEO

Pro SEO Tools from SEOmoz
A collection of useful tools available to Pro subscribers. Many of the tools are also available in a limited version for free.

Pro SEO Tools

Trends:

Analyzing trends can help you to improve your website’s visibility by providing information that is in demand.

Google Alerts
For brand management or industry monitoring purposes, you can set Google Alerts to email you when something new is added to the Google index.

UrlTrends
Enter a URL and it will provide a report showing some useful information such as link data. You can upgrade to a paid account for some added features. Paid plans range from $8 to $15 per month.

Popular Searches from SEOmoz
Shows the most popular searches from a variety of sources for a given day.

Competitor Analysis:

These three websites can help you to get some basic, but helpful, data about the websites and visitors of your competitors.

Compete
Compete provides estimated statistics from any website. Pro plans with added data start at $199 per month.

Compete.com

Alexa
Alexa ranks websites according to traffic and provides estimated statistics.

Alexa

Quantcast
Quantcast also provides data on any website, including some interesting demographics info.

Quantcast

AdSense:

For those who use AdSense to monetize their website, analysis on impressions, CTR and CPM is a necessary for maximizing results.

AdSense Notifier
AdSense Notifier shows your AdSense earnings in your Firefox toolbar so you don’t have to login to AdSense to see it.

Analytics Integration for All
Blog post from Google about intergrating AdSense and Analytics.

How Do I Link My AdSense Account to Analytics?
Instructions from Google.

Web Analytics Articles:

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About Steven Snell

Stephen Snell is the owner and editor of Vandelay Design.Connect with Stephen on google+

  • Brad C

    Jun 22nd

    When I see a blog post about web analytical or SEO my eyes automatically start to roll. Sorry I prejudged your post :) it’s a good (no make that great) roundup of everything out there and a lot of great resources I’ve never heard of.

  • Steven Snell

    Jun 22nd

    Thanks Brad! I don’t post very much on these topics, so when I do I try to make sure that they are useful and applicable to designers and website owners. Hopefully others find it to be useful too.

  • Danh ba web 2.0

    Jun 23rd

    Great collection. Thanks a lot
    See more in my blog: http://tr.im/n7rG

  • Andy Gongea

    Jun 23rd

    Great toolbox – I has all the information you need about analytic tools.

    Great job, Steven.
    Cheers!

  • Jezza Lenko

    Jun 23rd

    You should include a section on usability and profile products like Loop11 (www.loop11.com). This is a brilliant tool for running online usability testing.

  • slee

    Jun 23rd

    wow what a list i wasn’t expecting that many things to look at but thanks they are a great list of helpful tools.

  • David Stegmeier

    Jun 23rd

    Hey there,
    thank you for this very useful article.
    I think two other free tools should be reconised as well.
    There is the funnel web profiler that scans your site and creates a very useful profile of your site that shows us a lot of things we could do better on the site.
    Another tool there is the analyzer that scans you logfile and show you the results with all information you can get from it.

    http://www.quest.com/funnel-web-analyzer/software-downloads.asp

  • Ray

    Jun 23rd

    How about FeedCompare and Feed Analysis?

    http://www.feedcompare.com
    http://www.blogperfume.com/feed-analysis/

  • Jay Philips

    Jun 23rd

    Great collection of resources. Thank you for putting it together.

  • Shannon

    Jun 23rd

    Great list of resources! Google Analytics is an invaluable resource, highly recommended for any web developer and also easy for clients to understand too.

  • Ashley Guest

    Jun 23rd

    A very useful blog. I’ll be referring to this time after time, great work. thanks!

  • nh website design

    Jun 23rd

    Now, that is a nice list. I’ve used seomoz quite a bit and love their toolbox.

  • I Love My Work

    Jun 23rd

    wow, absolutely amazing links and resources.

    thanks for the great list.

  • Chris Bennett

    Jun 23rd

    Awesome list, a lot of great stuff on there. I would also recommend http://www.blvdstatus.com for live (free) analytics.

  • Brant

    Jun 23rd

    Great post very useful.

  • Jason Kirk

    Jun 23rd

    Thanks for this!

  • Jon Henshaw

    Jun 23rd

    This is an excellent articles. Thank you also for including Raven! I really appreciate it.

  • Pablo Almeida

    Jun 23rd

    Thanks for this post! Amazing! Very useful!

  • Web Design Hastings

    Jun 23rd

    Google analytics all the way though crazy egg heatmaps are cool.

  • salesonlineworld

    Jun 25th

    Excellent collection of Tools..! great Work..!

  • wtp

    Jun 28th

    Exactly what I was looking for, thanks!

  • ChaCha Fance

    Aug 16th

    This is by far the best list of analytics and seo tools that I’ve come across so far. Very nice. Thanks.

  • Nicole

    Aug 22nd

    Check your website speed with advanced details using this free online website speed checker at http://www.webtoolhub.com/tn561353-website-speed-test.aspx

  • Thom Yorke

    Sep 16th

    Hey Steven, you didn’t mention Spydermate, a fantastic SEO analysis tool.

    http://spydermate.com

  • johnny

    Sep 25th

    Hi! You should also consider http://www.estimix.com They provide a nice summary of the website performance. I trust that you’ll find this very useful cause it seems to use the Alexa traffic information quite well and provides much better traffic information.

  • Sergey

    Oct 10th

    I’m using this service to monitor my website’s position – http://monitor.mazecore.com . They provide rank and uptime monitoring with alerts, but position monitoring on free account is enough for me. I recommend this service with free tariff for your website.

  • Mike

    Oct 12th

    Nice post! Try this position, rank and website uptime monitoring service – http://monitor.mazecore.com

  • Sofia

    Oct 26th

    Thanks for this post! Amazing!

  • Thomas

    Nov 9th

    Amazing list. Thanks.

  • Haresh

    Dec 6th

    Wonderful!

    http://websitegrader.com/default.aspx link is not working. The page doesn’t exist.

  • Naruto Episodes

    Mar 1st

    great list of tools, ive been looking for something like this, thanks for sharing.

  • Garnieman

    Mar 2nd

    I would like to suggest you my favorite tools – http://www.Surcentro.com is a web site statistics and web analytics service.
    Here you can find the amount of visitors, pagerank, indexed pages, view Alexa and Compete graphs and other additional information about every single page on the web.

  • jon

    Mar 9th

    thanks for the great list

  • Erty

    Apr 6th

    Exactly what I was looking for thanks

  • Martin Teufel

    May 26th

    Super Liste – genau das was ich immer gesucht habe – thanks ;-)

  • vuitton

    Aug 8th

    think I have to go buy a camera :)

  • irishpoetry

    Oct 7th

    Was browsing the net looking for something like this and stumbled here. I am really encouraged to find your site. Thanks for the list and a great post. The way you have presented this is awesome.

  • Cheap Web Design London

    Oct 17th

    I would definitely have to say that google analtyics is top of the tree although some of its rivals are definitely getting much better.

  • flexa

    Oct 26th

    Thanks for nice sharing

  • Isidro Slaff

    Oct 27th

    I saw many sites but yours is very inspiring, you got talent in writing posts, blog bookmarked! Waiting for more info!

  • Grafikdesign Wien

    Nov 13th

    great summary.

    and yes – there are alternatives to analytics!

  • Ashish

    Dec 28th

    May be you can think of replacing Linkscape with OSE and test out the SEOmoz SEO campaign manager. Trifecta and rank tracker all are now a part of it.

  • xbox kinect

    Feb 17th

    Web Analytics toolbox is very helpful for the webmasters and all other those who are using SEO services..

  • 水樹奈々

    Feb 25th

    I concur with all.

  • TheKoolDots

    Mar 15th

    Yeah, I think that just as much creativity should be used in preparing your SEO strategy as that of doing the more fun stuff ‘designing your website’. It a science in it’s self. Looks like I’ve a busy weekend ahead.

    Thanks,

  • Quangpham

    May 19th

    Thanks for nice sharing

  • Nigel Botterill

    May 20th

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  • Louis

    Jun 11th

    Great information. I use several of these tools. I’ve integrated rank checker into firefox.

  • Cheap Vibrators

    Jun 27th

    Great Post You did a great job in putting this information together. I found it very informative and would love to read more about it thank you.

  • unclemanni

    Jun 29th

    Testing and analyzing page speed is much easier and more effective with these tools. There are also more advanced options to set goals and conversion tracking. You can enter your URL and see what blogs are linking to you. You can use this periodically to make sure that the sites are still linking to you. There are a number of options and presets that make this a very valuable tool. Enter a URL and search phrase and it will show you the rankings in major search engines. There is a free version as well as two paid versions to choose from. Many of the tools are also available in a limited version for free. You can upgrade to a paid account for some added features. Hopefully others find it to be useful too. This is a brilliant tool for running online usability testing. Thank you for putting it together.com They provide a nice summary of the website performance. I recommend this service with free tariff for your website.com is a web site statistics and web analytics service. I am really encouraged to find your site. Thanks for the list and a great post. The way you have presented this is awesome. Trifecta and rank tracker all are now a part of it. unwell unquestionably come more formerly again as exactly the same nearly very often inside case you shield this hike. I found it very informative and would love to read more about it thank you.You can also get this seo book for free.

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