15 Resources for Setting Up an E-Commerce Site with WordPress

This post is part of e-commerce week, which features e-commerce related content on DesignM.ag and the Vandelay Design blog, as well as e-commerce design inspiration at CartFrenzy.

WordPress is a popular blogging platform and content management system, but it can also be used for powering e-commerce websites. Although its primary purpose is not e-commerce, there are a number of plugins and themes available that will allow you to use WordPress for your online store (some are free and some are premium).

In this post we’ll take a look at some of the resources that can help you to set up your own e-commerce site on WordPress.


WordPress e-Commerce Plugin
An extremely popular plugin that offers a lot of options for setting up an online store with WordPress. WP e-Commerce integrates with PayPal, Google Checkout, Authorize.net and more. Designers will have the flexibility to tweak and customize the appearance as well.

WordPress e-Commerce Plugin

Another popular e-commerce plugin. The cost is $55 for a single-site license or $299 for a developer’s license. The plugin includes a lot of features, including several payment options and flexible shipping calculations.

Shopp Plugin

eShop is a free plugin that also has a lot of features and options for setting up an e-commerce site with WordPress.

sShop Plugin

Quick Shop
Quick Shop is a free plugin that users sidebar widgets to create a simple shopping cart. You can place tags in your post that will generate a form to add products to the cart.

Quick Shop Plugin

YAK for WordPress
YAK is a free plugin that creates a simple shopping cart that associates products with posts, so it uses the post ID as the product ID.

YAK for WordPress


Crafty Cart
A free e-commerce theme designed to work with the e-commerce plugin.

Crafty Cart

A new free theme from Chris Wallace (a child theme for Thematic).


Ecommerce Theme
A premium theme from iThemes. A single-use license costs $79.95 and a developer’s license costs $199.

Ecommerce Theme

Market Theme
A premium theme that provides you with everything you need to run an e-commerce site with WordPress. The cost is $55 for a standard license or $150 for a developer’s license.

Market Theme

A premium theme that is available through ThemeForest for $35. Includes 2 child themes.


Another premium theme that is available through ThemeForest for $30. Includes 3 child themes.


Another premium theme that is available through ThemeForest for $30. Includes 2 themes, each with a child theme.



How to Create an E-Commerce Website with WordPress in Under 5 Minutes
This video tutorial will show you how install WordPress, change the them, and use the e-commerce plugin to quickly get an e-commerce website online. The focus is on getting the basics set up rather than going in to great details of the plugin settings and options.

How to Create an E-Commerce Website with WordPress in Under 5 Minutes

Getting Set Up with the WP e-Commerce Plugin: Settings and Configuration
This video tutorial covers how to get set up with the WP e-Commerce plugin for your online shop.

Getting Set Up with the WP e-Commerce Plugin: Settings and Configuration

How to Build an Online Store with WordPress
A basic article from iThemes about what you will need to get an e-commerce site started with WordPress.

How to Build an Online Store with WordPress

Other Posts from E-Commerce Week:

Stephen Snell is the owner and editor of Vandelay Design, a popular design blog.
  1. July 28, 2009

    FoxyCart isn’t exclusive to WordPress, which is the only focus of this post. FoxyCart was mentioned in yesterday’s post, E-Commerce Web Design Toolbox.

  2. July 28, 2009

    Oops, wrong link. Here is the E-Commerce Toolbox.

  3. July 28, 2009

    Thanks for mentioning WP e-Commerce http://instinct.co.nz/e-commerce first on the list.

    We’re really making some good progress this year. Last week we silently launched 3.7 and got over 9000 + downloads (in one week!!) and there were not many reports of problems.

    Next week we’ll be launching 3.7.1 which fixes some minor issues and includes some more core e-Commerce functionality for shop owners (stay tuned for the announcement).

    The really inspiring thing for me about this post is that most of those themes either integrate WP e-Commerce Plugin out of the box “or” have been built specifically for the WP e-Commerce Plugin in the first place. It just shows how extensible our Plugin is and how keen people are to work with us.

    Awesome post!!

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  7. July 29, 2009

    Steven Snell thanks for share right link, you also write very helpful stuff here.

  8. July 29, 2009

    Great post bro.
    specially for the plug inns,
    but will they work with ssl?

    because currently I stuck with joomla v.mart.

    thanks again for the post.

  9. July 29, 2009

    If you visit the features page of each of the plugins you’ll see info about SSL.

  10. July 29, 2009

    @Steven Snell,
    thanks bro.
    let me browse.

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  13. July 29, 2009

    Awesome! I love the idea of including my own e-commerce app right on my WP.org site. Up till now I’ve been using Payloadz and a 2nd party vendor. The disadvantage of Payloadz is that I pay every month, irregardless of the sales volume. The 2nd party vendor has been good, except my product tends to get lost in the array of products on the site.
    So this is a very helpful post that is appreciated.
    I am bookmarking it and will dig in ASAP.
    Thanks, Steven!

  14. July 29, 2009

    I want to know about follow-up comments so have checked the box.

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  17. July 29, 2009

    I’m so glad smashingmagazine finally reported on something different relating to WP other then the normal themes, hacks, custom fields most often mentioned! Good article thanks for the post!

  18. July 29, 2009

    I have used WP E-Comm and Shopp and I have to say I will never use WordPress for an E-Comm site again. Its great if you’re bootstrapping and want a really simple store, but when you get into a project and clients start asking for coupon codes/combined shipping/Google Checkout you will just run into problems. Many of these plugins tout all these features that just happen to not work on “your setup”. No way. Do yourself a favor and look into using Joomla with Virtuemart or just go the hosted route of Shopify (fully customizable). You and your clients will thank me.

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  20. July 30, 2009


    This is probably the first and last time I’ll back up Jon over at Shopp. But both our Plugins work fine – it seems Joe couldn’t get it to work for something specific to his needs (or he is simply a Joomla fan).

    We have hundreds of users making serious cash using google checkout and paypal payments pro. I receive reports from google and paypal that indicate WP e-Commerce is generating hundreds of thousands of dollars in economic wealth.

    Hopefully oneday WP e-Commerce is even good enough for Joe and we integrate whatever features he requires.

    Use shopify if you don’t want to own your online store. If shopify die (weird things happen) then so does your online store and all the time you put into it.

    We advocate WordPress because its yours!!

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  22. Brijesh
    July 30, 2009

    I am searching for a markeplace shopping cart, where users can visit my web site and sell their stuff and that which includes a unified payment pipeline.


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  24. July 30, 2009

    @Brijesh – I would use WP e-Commerce and the Paypal Payments Pro payment gateway 🙂

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  27. July 30, 2009

    Thanks for the great list, Ive got a few wordpress blogs that I may try ecommerce with. If you dont have wordpress or just need a standalone, I highly recommend trying bigcommerce.com .

  28. July 30, 2009

    Sorry you had a bad experience with using WordPress for e-commerce purposes. While WP is not created specifically for these purposes, I know a number of small shops are very happy with the plugins that are available.

    Thanks for your involvement in pushing the boundaries with WordPress and working to make it a more valuable CMS. I find it to be really interesting how people are using WP for various purposes and e-commerce is one of them.

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  30. August 1, 2009

    There are two free solutions from us –

    1. FatFreeCart (http://www.fatfreecart.com/) which is literally copy-paste, no registration or product entry required. Good for tangible goods which do not require complex shipping or tax settings.

    2. FatFreeCart Plugin for WordPress (http://wordpress.org/extend/plugins/fatfreecart-wordpress-plugin/)

    and, then a paid solution –

    3. E-junkie (http://www.e-junkie.com/) – which has a monthly subscription fee, but you can pretty much sell anything (digital or tangible or service) anywhere with it.

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  34. August 1, 2009

    Great articles & Nice a site

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  40. August 30, 2009

    Thanks for including wpShop, eGoods and the ArtShop in your list 🙂

    Be sure to check out the folioShop as well. A hybrid portfolio, blog and shop theme. (just some shameless self-promotion here, he, he)

    Oh and keep an eye out for the release of my new “The Clothes Shop” theme

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  47. November 10, 2009

    We recently switched our website from Shopp to PHPurchase. PHPurchase was much less expensive and since we only sell a few different products we didn’t need all the fancy grid layout features and so forth. We just wanted to build the pages the way we wanted and then sell our headphones. Plus PHPurchase is backed by a nice bunch of developers at PHPoet which made me feel comfortable in case I needed some support. So if you are looking around, you may want to consider checking out http://www.phpurchase.com

  48. December 14, 2009

    Please have a shot at Zingiri Web Shop. A new e-commerce plugin for WordPress with plenty of features.

  49. January 11, 2010

    Thanks for the great list, I am looking for this for a long time!

  50. January 29, 2010

    I just started using eStore, the “premium” version (it’s only $30) of Simple PayPal Shopping Cart (free and also very nice) for WordPress and it works really well and is very customizable (inventory, mutliple gateways, manual purchase, digital downloads and lots more) and the developer is very responsive, even adding tweaks and features on request within days of my giving him feedback.


  51. February 5, 2010

    Well you should have included Store template from TEMPLATIC. It’s a hell of a e-commerce sollution for WP. I love it!

  52. February 5, 2010

    I could be wrong but I think that theme was released after this post was published. There were only a few e-commerce theme options at that time.

  53. February 10, 2010

    WP e-Commerce is great plugin, but…I still got some error if used it

  54. April 16, 2010

    Hi, nice list of ressources.
    I would add that as far as i’ve not found a simple solution to integrate e-junkie in wordpress site ( needed a wordpress blog subscriber account created automatically for the customers comming from e_junkie platform) … I’ve finished coding a beta version of a plugin “WP E-Junkie User” for wordpress that uses e-junkie notify url to create new users… Is someone interested?

  55. April 26, 2010

    If you use WP e-Commerce, you should also use Magic Affiliate plugin to create your affiliate army.

  56. Lisa
    May 19, 2010

    -> Warning to U.S. based readers looking for an eCommerce solutions. Make sure you understand the sales tax laws in your jurisdiction and that the cart you are considering will support them. Many cart solutions do not support anything more than the most basic level of sales tax collection – by state. If you need to collect county, city or special district taxes, the best case is that you will have build mapping tables (and it will only work if those taxing authorities will actually tell you their zip boundaries.) If you live in Colorado, sales tax collection is by street address, NOT zip, and overlapping jurisdictions do not share boundaries in many, if not all cases. Not even PayPal suppports this level of sales tax detail – we have to use a vendor who specializes in sales tax collection for ecommerce. Many cart vendors will tell you that you can collect sales tax using their solution, but you need to make sure that it will work for your specific situation.

  57. June 12, 2010

    Excellent collection of resources. Helpful indeed. Thanks for sharing.

  58. June 19, 2010

    haha.. Love those Love-Hate relationship comments reg WP E-commerce. Used Wp-E myself and works fine… no problems… although keen to have a go with Shopp and PHPurchase as well…

  59. June 22, 2010

    Its really a great informative post.I was just searching e commerce plugins and found You. surely it will help.thanks

  60. July 10, 2010

    Thanks for this, im looking to turn my blog into an online store, just the kind of post I needed 🙂

  61. August 8, 2010

    tenk you

  62. August 9, 2010

    im looking to turn my blog into an online store, just the kind of post I needed 🙂

  63. August 11, 2010

    Nice List..
    I think TEMPLATIC.com’s ECommerce Theme is a must in the Theme section..
    Though, thanks I found some useful stuff here ! 😉

  64. August 18, 2010

    No one has mentioned the community version of Magento. Totally free and for a simple shop is a good product.

  65. August 26, 2010

    Wow… I just knew that there are ecommerce plugins for WordPress. It seems that everybody can set up ecommerce shop easily now.

  66. daniel
    September 7, 2010

    Hey Dan Milward —

    Why do you advertise that FirstData is supported in WP eCommerce Gold Plug-in?

    And then when it does not work, you refuse to answer a trouble ticket about it?

    If your product does not integrate with FirstData Global Gateway, why advertise as such?

    Beginning to think my client deserves a refund, but would rather just see the thing work.

  67. September 25, 2010

    Yes nice tenk you

  68. October 29, 2010

    You you could make changes to the post name 15 Resources for Setting Up an E-Commerce Site with WordPress – Web Design Blog – DesignM.ag to more better for your webpage you write. I loved the the writing still.

  69. October 31, 2010

    great article – whats the best theme for Shopp – or where can I buy shopp themes

  70. October 31, 2010

    tnx !

  71. November 4, 2010

    Another high end, open source WordPress e-commerce plugin is wpStoreCart:

  72. November 19, 2010

    Let me explore all an above resources. Hope, it helps me to set up a top ecommerce site.

  73. January 19, 2011

    can we turn a ecommerce site to make an affiliate store with this plugin and store?


  74. March 29, 2011

    Good Post, we are looking for help with this as its something we want to do

  75. Diva
    April 8, 2011

    Any example of e commerce website created by using WP?

  76. May 15, 2011

    WP e-Commerce is a nice option if you only plan to sell a few products, but the queries aren’t very efficient causing slowwwwwww page load times for sites with a variety of products.

  77. June 13, 2011

    Disappointed at the current batch of plug-ins out there and after many months of development we’ve launched our own WordPress for eCommerce solution: Jigoshop.

    Download the free version via WordPress.com or find out more here http://jigoshop.com/. We’ve also launched an awesome responsive design eCommerce theme called Jigotheme so your new store will even look cool on your tablet or smartphone.

    Premium version on the way all the bells and whistles. Would be interested to see what everyone thinks.

  78. July 28, 2011

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  79. July 29, 2011

    We’ve used Shopp before and are pretty happy with that (although we’ve had to dig into it to customize specific things for clients). The first one listed, WordPress e-commerce was a total bust both times we tried it. Major errors in functionality that we couldn’t get around. We’ll have to look at some of these other ones from the list.

  80. July 29, 2011

    This is a great roundup Steven, thanks for putting it together. I’m about to start on my first ecommerce site and had pretty much decided to use zencart. But this has me wondering if I would have more luck using these resources with wordpress instead since I’m already familiar with theming wordpress.

  81. Ray
    July 30, 2011

    I’d just like to point out the WP e-Commerce Plugin and WPML just launched an awesome unified update.

    This is quite a significant move – and for us it is a game changer:

    We looked at JigoCart (Thanks Andy) but we were disappointed at how light weight it is. It may be suitable for small shops that don’t need any advanced functionality but it is years away from being a contender in the retail space. People serious about E-Commerce will stick with WP e-Commerce or Shopp.

    In a perfect world the WPEC team and Jigo team would collaborate, I’m disappointed that there are so many people recreating the wheel and doing a so so job at it.

  82. August 7, 2011

    WP e-Commerce is a nice option if you only plan to sell a few products, but the queries aren’t very efficient causing slow page load times for sites with a variety of products.

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