Ultimately, freelance web design is all about choices. The choices you make as a freelancer will determine your business success or failure.
The best course for a freelance web designer is to proactively plan how you will approach each choice. You can always change your approach later if you feel that something is not working for your business.
The alternative of not planning means that your business will sort of drift along. You’ll deal with each new situation as you face it, but you don’t really have a plan. You’ll probably base your decision about each situation on how you feel or the latest article you read. Your business direction will seem faltering and inconsistent.
If you’re extremely lucky (and very talented) your web design business may be okay drifting. You just might make it. You’ll probably be pretty frustrated, though.
Most freelance web designers, however, need to be intentional in order to succeed. In this post, I list six crucial interrelated choices that every designer needs to make in order to run and maintain a successful freelance web design business. (The advice can apply to other types of freelancers as well.)
As a freelance designer who works hard, you probably pride yourself on the quality of your work. And with good cause. You know that your work is good.
But, doing good work and having a professional business mindset are different things. To truly succeed as a freelance design professional, you actually need both.
In this post, I’ll explain the importance of having a professional business mindset. I’ll also provide a 22-point checklist you can use as a guideline to find out whether you could improve on your professionalism.
If you liked this post, you may also like 10 Principles of Successful Freelancers.