The learning process to create an efficacious newsletter is often tiring and difficult. But as you get more comfortable with newsletter design these ideas become simpler and easier. You’ll always need a solid understanding of design principles when creating e-mail notices or newsletters. But you also need to know how to code newsletters in a manner that’s best suited for most e-mail clients.
I’d like to introduce Ink by Zurb which is a responsive newsletter framework. The basic template uses standard HTML tags for creating single-column or multi-column layouts which naturally respond to screen size. It’s all fairly easy to understand once you’ve spent a bit of time playing with the code. I’ll provide a quick walkthrough of the design process and how to use the framework.