Ultimately, freelance web design is all about choices. The choices you make as a freelancer will determine your business success or failure.
The best course for a freelance web designer is to proactively plan how you will approach each choice. You can always change your approach later if you feel that something is not working for your business.
The alternative of not planning means that your business will sort of drift along. You’ll deal with each new situation as you face it, but you don’t really have a plan. You’ll probably base your decision about each situation on how you feel or the latest article you read. Your business direction will seem faltering and inconsistent.
If you’re extremely lucky (and very talented) your web design business may be okay drifting. You just might make it. You’ll probably be pretty frustrated, though.
Most freelance web designers, however, need to be intentional in order to succeed. In this post, I list six crucial interrelated choices that every designer needs to make in order to run and maintain a successful freelance web design business. (The advice can apply to other types of freelancers as well.)