Popmotion: A Free 12kb JavaScript Motion Library

Pure CSS animation has garnered much attention over the past few years – but similar advances have also been occurring with JavaScript development. A brand new library named Popmotion is a fully-featured motion library. It contains effects for traditional UI animation, real-world physics simulations, and motion based on user input. Popmotion is, in short, one […]

Introduction to A/B & Multivariate Testing in Web Design

Anyone who is familiar with increasing website conversions has probably heard about A/B testing. It is a way for webmasters to display 2 variants of the same page out to their audience at random, and then gauge results based on user performance. A/B testing(or split testing) is very popular on sites where users are more interactive on the page. Think about projects like social networks, SaaS products, e-commerce shops, business portfolios, etc.

split testing ab dribbble shot philip clark

There is also a higher stage of this process called multivariate testing. Here you can include more than just 2 options which may range out to A/B/C/D+ testing. The concepts are all similar but you’ll need to run tests for longer in order to acquire accurate results. In this guide I want to introduce the idea of split testing and how webmasters or project directors can get started.