Get in on the Hot and New: Motion Graphics
‘Motion graphics’, a trend made popular in the 60′s, is becoming ever more relevant now; Watch the opening of any episode of a current, popular, television show and you’ll be privy to a great opening graphical sequence. Get in on the know after the break.
With the rise of motion graphics becoming one of the more commonly used graphic design trends, we look figure out exactly what type of design this is and why it has taken a foothold in the creative industry.
What are Motion Graphics?
A lot of people actually confuse this technique with animation, and you would be partially correct if you have spent the last few decades thinking this, however, motion graphics involve the use of video, graphics and animation to create the illusion of motion. They are often used in opening or closing sequences (especially in the case of television and film) usually accompanied by a musical score of some kind. Today, this sort of technique is often found in children’s cartoons and advertisements, but it is growing in popularity for websites, where the site might feature an introduction sequence, and even corporate identities (such as business cards, training videos, and marketing materials).
awesome rain from versa on Vimeo.
Seasons from Erica Haowei Hu on Vimeo.
Why are we seeing more motion graphics?
Many people would believe that this trend is more retro and that we are simply recycling that which has worked well for us in the past. In many ways, this is true, but it is also important to take into account the various technologies that have been created and updated since this process was introduced in the ‘60s. The graphic design industry has undergone many changes over the past few decades; motion graphics as we know them today possess vast differences to the ones created all the way back at the trend’s birth. So, whilst we seem to be seeing a reintroduction of a past trend, it may be creating its own brand new trend.
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‘Supernova’ – Lamborghini from Tom Chancellor on Vimeo.
Many companies have utilized the benefits of motion graphics in the past and will likely continue to utilize them in the future. Computer companies, such as Microsoft and Apple, will use this graphic design trend as a way of creating excitement about new products and services that they are in the process of rolling out. Corporate companies will use the trend to create training and induction videos for their employees. Many of the big brand companies, such as Smirnoff, Gatorade, Coca-Cola, Canon and even Kotex, will use motion graphics as part of their advertising campaigns to generate interest around their products or specials.
Time to get involved
There are a number of ways that those who work in graphic design can get involved with creating their own motion graphics. Whilst the idea of motion graphics isn’t exactly taught in design school (it is often touched upon, but no real time is spent honing and developing the skills needed), there are plenty of online resources available to you. Fortunately, many who work in graphic design will already have a fairly good grasp of many of the concepts needed for motion graphics to work, including: 2D animation, photo image animation, logo animation, cartoon animation, 3D animation (CG), visual effects (VFX), and compositing for film or video—with the plethora of software you can purchase to achieve the results you want.
Planet Dot – Plexus from d2c – David Diaz C on Vimeo.
nebula from versa on Vimeo.
The future is bright and fast moving
Many who currently work in the graphic design industry believe that the trend won’t be going anywhere anytime soon, possessing too much potential for companies and brands all over the world. They see the future of this trend lying in interactivity; people will be able to engage with the works presented on television or even products. Others who work in the graphic design industry are worried that it will soon become less about the creativity of the trend and more about the commercialism. The real difficulty here lies in striking a balance between the two futures—bridging the gap between commercialism and creative interactivity.
Nike Kobe8 from Simon Holmedal on Vimeo.
CCTV Ink from Troublemakers.tv on Vimeo.
GOLDEN AGE – SOMEWHERE from Paul Nicholls on Vimeo.
Consumed from Andreas Wannerstedt on Vimeo.
As you have probably gathered from the above information, motion graphics is certainly a trend that has plenty of use in the graphic design industry as it currently stands. There can be no denying that there are plenty of television shows, films, advertisements and even business paraphernalia in existence today that would not be around without the help of this highly useful (and attractive) design trend. Providing that we are able to strike the perfect balance between attracting consumers and delving into our creative minds with the work produced as a result of this trend, motion graphics will certainly be around well into the future.
What are some of your favorite showcases in Motion Graphics? What do you think of the examples we have provided above? Let us know in the comments below!