The success of any web site is not determined by its visual design, but by its utility, and most importantly usability. The user is in the center of attention because the user is the one who is clicking the mouse and using the page, so everything must revolve around him.
The concept of Content Personalization is to show a customized message to the right person with the hypothesis that this will lead to higher revenue/engagement/[Insert KPI here]. The idea is solid and has been proven out at small scale but very few, if any, organizations are successfully executing. As marketers, we’ve bought the DMPs, […]
Good design of a Landing Page (LP) is not just about the emotions you experience when looking at it – it’s actually a much wider concept and the main goal of it is to solve business tasks. Unfortunately, many novice marketers and businessmen make a common mistake and set wrong priorities when designing an LP. […]
Presentation of content is a big consideration for designers. In fact, design is fundamentally about content and how it works. Form follows function. Many web designers strive to conceive brand new ideas for content organization. The web is a great medium for dynamic content with a fluid backbone. This is what makes timelines so enchanting: […]
W3C standards have created a beautiful ruleset for web developers to create ubiquitous behavior in website layouts. These rules are much more commonplace and have been adopted by professionals in every area. Unfortunately the one area that is somewhat lagging is browser support. Modern browsers have jumped onto the HTML5 and CSS3 bandwagon as it […]
All of the many trends in web design have their own best practices and provisional guidelines for creating a great design. Although many rules are borrowed from traditional art, these techniques differ in the realm of digital design. When people are expected to interact with your design you’ll need to approach each problem from an experiential viewpoint.
Parallax web design is a tricky subject because it encompasses many different ideas. But most of these ideas follow a similar trajectory of dynamic navigation, fluid content, and visualized ideas. This post delves into some practical methods for crafting usable parallax layouts that people will enjoy. At times it can be a balancing act but once you have a direction the whole creative process becomes much clearer.