Why You May Need a Social Media Specialist

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Do web designers and web developers need the services of a social media specialist?

The answer is…it depends. Here are some key questions to help you find out if you need the services of a social media specialist:

  • Do you want to grow your business?
  • Do you have a product to sell?
  • Do you operate a blog for profit?
  • Is the traffic to your website or blog lethargic or dropping?
  • Do you seem to get the wrong kind of reader?

If you answered “yes” to most of these questions, then your web design or web development business could probably benefit from the services of a social media specialist. (If you answered “no” to all of these questions, you are probably staying busy and don’t need any more clients or customers. Why fix it if it’s not broke?)

I’ve been creating web content for multiple sites for several years. One thing I’ve noticed is that the websites that are the most successful also have the strongest social media presence. That’s not an accident. If you want a strong social media presence, you probably need help.

In this post, I’ll examine what a social media specialist is. I’ll also describe some common social media myths and mistakes. Finally, I’ll discuss how to hire a good social media specialist.

6 Factors to Consider When You Physically Move Your Freelancing Business

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After you’ve been freelancing for a while, you may decide to move. And of course, wherever you go, that’s where your freelancing business is.

While local moves probably won’t affect your freelancing business much, there are definitely some factors to consider when you move to a new city or even a new state.

In this post, I list six factors that may affect your freelancing business when you move to a new area. If you like this post, you may also like How I Kept My Freelance Business Intact During Relocation.

35 Thoughts on When and How to Raise Your Freelancing Web Design Rates

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Freelancing rates are one of the most emotionally charged issues that we freelancers discuss online. People have all kinds of opinions when it comes to rates. But it’s a topic that often comes up during this time of the year. Many freelancers naturally want to increase their rates when a new year rolls around.

If you plan to raise your rates in January, now is the time to start planning for your rate increase.

Most new freelance web designers struggle to figure out what to charge for their services. As a result, they often end up charging too little. Of course, there are some basic pricing principles you can follow to determine how much you should be earning.

But what if you started out wrong? What if you’re already earning far less than you should be earning? What do you do then?

In this post, I provide 35 thoughts on when and how to raise your freelancing web design rates. I’ll provide clear signs that it’s time to raise your rate. I’ll also list some strategies to help you earn more money.

5 Effective Ways for Freelance Web Designers to Manage Information Overload

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Are you feeling a bit overwhelmed lately?

It’s no wonder. There are literally over a hundred million active websites. To be more precise, according the October 2013 Netcraft Web Server Survey (which is designed to count websites) there are 767,234,152 websites.

That’s a lot of information. Odds are that you’ve only personally encountered a fraction of those websites. And even that fraction can seem like too much.

If you add in all of the sharing that happens on social media sites, the thousands of blogs and news channels that are updated nearly every single day, and all of the images that are uploaded–the amount of information we are constantly bombarded with is staggering.

The web has become a noisy, noisy place. There’s no way any one freelancer can absorb it all. And they shouldn’t have to.

In this post, I describe five effective techniques that freelance web designers and others can use to manage information overload. If you enjoyed this post, you may also like How to Find and Use the Information You Really Need.

Beyond Freelance Web Design: What to Know Before You Grow

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Your web design business is doing well. So well, in fact, that you’ve regularly been hiring subcontractors to help you with your work.

You’re thinking of moving beyond freelancing. You’re seriously considering becoming a full-fledged web design agency. Should you do it?

At first glance, starting your own agency may sound wonderful. If you do it, you can be proud that you’ve built something from the ground up and that you are able to give others a start in the industry. Owning an agency may also provide you with a chance to earn more money.

Naturally, there are quite a few differences between running an agency and freelancing. In this post, I’ll outline some of them. If you’ve made the transition from freelancing to running a web design agency, or are thinking of doing so, you’re invited to share your thoughts and comments at the end of this post.

8 Things Web Designers Need to Know Before Using Guest Posting to Promote Their Side Business

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Like many web designers, you may have a side business designed to earn extra income. You may sell WordPress themes, you may have an app for sale, or your side project may be something else.

Whatever your side project is, you need to develop a marketing strategy interested in your product or service. We’ve already discussed the pros and cons of giving away freebies as a marketing strategy. But giveaways aren’t the only marketing strategy you should consider.

Submitting guest posts to multiple blogs is another popular marketing strategy that many web designers use to promote their side projects. However, as with promotional giveaways, the playing field for guest posting has changed in recent years.

In this post, I’ll discuss some of the changes you need to be aware of if you’re thinking of using guest posting as a marketing strategy.

A Freelance Web Designer’s Guide to Offering Freebies to Generate Leads

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Many experts and gurus recommend giving away a product or service to attract leads. Offering freebies is a marketing strategy that has really taken off to the point where most of us are now inundated with free offers. In fact, not a day goes by when I don’t find a free offer in my email inbox or through a popup window on a site I’m visiting.

I used to get really excited about free offers, but now that it seems like everyone is giving something away it’s gotten so that I mostly just ignore over 90% of the free offers that I run across. Free doesn’t mean as much as it used to.

Many web designers have jumped on board the giveaway bandwagon. This is especially true for those designers who have a side gig that involves selling WordPress themes or apps.

In this post, I’ll examine the strategy of using free offers to attract business. We’ll look at what works, what doesn’t work, and I’ll explain how you can make sure that your free offer reaches your target audience.

What Web Designers Need to Know About Social Media Influence

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What does influence mean in the context of freelancing and design? For web designers and other freelancers, the term influence is most often used to refer to social media influence. Influence refers to the ability of a person (such as a web designer) to persuade others to take a particular action or to feel a particular way.

Imagine being able to guide a large number of people to a goal of your own choosing–for example, purchasing your web design services. Would that be beneficial to your web design business?

You bet it would. The benefits of influence for any business or organization are great and that’s why social influence has been the topic of a number of recent studies, articles and even books. There have even been a number of tools developed to measure social media influence.

Is social media influence important for web designers? What should a web designer know about social media? Let’s find out.