Are you designing a custom logo? That sounds amazing, doesn’t it? And Way too easy!
Indeed? Is it that easy?
Thinking that designing a custom logo is an easy process. That is a delusion. A logo design is not just some fonts, colors, some fancy lines and symbols, put together. A logo is a brand’s identity. It is more identifiable than brand’s name itself! Therefore logo design process needs systematic planning, artistic thinking and inputs. Thus you cannot simply sit down and draw it while watching your favorite movie.
Here is a list of certain important things you must consider while designing a logo!
A logo isn’t just a testing tool your typography and illustration skills. Rather it is more a test of your presentation sense and design insight. Take the example of Nike logo;
Usually, the logo does not even need a brand’s name or caption. But we recognize it’s is Nike the time we glance at it! It is used it on pamphlets and on sign boards, and even not use the Nike name with it, we still will never get confused about the brand’s identity. This is what called simplicity.
A complicated logo is difficult to identify, but it also frequently fails to engage the targeted audience. Your logo is an emblem, not a manifesto. So keep it simple.
Versatility goes a long journey in making a logo popular. If a logo looks great on billboard or posters, but horrible on stamp or coffee mugs, it will never be popular. Moreover, if a logo is a slave to single color scheme, it isn’t a good logo. This means that a logo must look equally perfect when it is displayed in grey scale, black and white, or different set of colors that aren’t part of the actual or original design. For instance Apple’s logo, looks perfect irrespective of any color scheme.
Often said however rarely followed tip is uniqueness. How does a logo be appearing as a prominent brand’s identity? The answer is by simply being unique. See the Apple’s logo is a simple example for this. Apple as a fruit can be used for the brand associations like nutritious, natural, healthful, red perfectly awesome and free from chemicals. But what is unique about it. By just a bite out of it, now it is completely different, in fact apart from literal interpretations. Just a little change and you can transform a dull symbol of fruit or anything else into completely new and retro for a discrete business industry. Just think out of the box, but implement it within, i.e. be creative and innovative at the same time.
Whether it’s just a text writing or a professional custom logo design, adaptability and flexibility go a long way to help you be successful. In other words, you need to be dynamic and not static. Rigidity in design a logo just leads to no room for innovation and/or improvement.
However by being dynamic, it doesn’t mean changes after every week, but you need to have a flexible approach. A logo has appeal a diverse range of audience with different types of preferences and tastes.
There must be a story behind every logo. Viewing a logo as mere pattern of lines or text or artwork, will never leads you to unravel the deepest meaning behind. Ideally, a perfect logo must tell two stories: the obvious one, as well as the hidden one.
Usually clients ask for a mind-blowing and cool logo. This doesn’t mean Superhero here. Although if your logo has the abilities of superheroes like the ability to fire, fly or even preparing coffee, have plus points for that!). Actually, you need to show that the client’s logo is not just a shallow art work rather it has some deeper thinking and detailed concept, your client will really love it even if it just something simple.
For instance the Toyota logo is not 3 different ovals with fancy ‘T’. As mentioned by Toyota, each oval has its very own meaning; the overlapping ovals at center represent the trust and faith between the customers and company, while the outer encircling oval is for global expansion Toyota. The negative space that complements encircling oval expresses the infinite reach of company and on the whole logo, put together is a reflection of a steering wheel that makes it highly relevant to the Wheel industry.