Gorgeous Packaging Designs and Concepts

Packaging design is all around us. On a day-to-day basis we probably see hundreds of different packaging designs, a high percentage of them being food or drink products; especially when making breakfast, lunch and dinner. Walking through the grocery store we’ll see thousands of different packaging designs, some good, some bad and some just generally average. If you want your product to stand out from the norm, you need to create something special.

This post features a handful of beautiful packaging designs, from music EP’s to snack food products and alcohol bottles to disposable “take out” coffee cups. Let us know what your favorites are, and why!

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Brittany Bosco – Spectrum EP

This EP album is truly fantastic, combining several packaging options into one to produce an interesting design that is not only great to look at, but also gives a great opening experience.

Keen Fruit

Keen Fruit use some gorgeous minimalistic plastic bottles with super sleek typographic labels. The image of the fruit itself is actually printed on the other side of the bottle and therefore causes it to magnify when looking through the liquid at the front of the bottle – an interesting and fun approach.


These Dorito packages really take on the shape of Doritos – literally! The boxes are formed from triangles, and once opened can be easily closed and folded over at the top to keep those lovely cheesy snacks fresh!

Coffee Nova

The Coffee Nova packaging takes on a similar concept to the Doritos packaging, a box formed from triangles (although this time a very different form of triangle). The box separates into two to reveal your coffee, and takes on a lovely sleek look that is bound to attract attention on the shelves among hundreds of other brands of coffee.

Effen Vodka

Effen Vodka has some really interesting minimalistic and sleek bottle designs that use a very limited color palette consisting of just black and white, nothing more. The bottles are available in several sizes, including a large, medium and small bottle. All of the bottles come in a sleek box, with the large bottle being sold with a stand and tap. Overall a very sleek, modern and attractive brand.


CoffeeTime have taken a completely different approach to their disposable coffee cups and takeout bags, filling the normally fairly blank cup with some gorgeous patterns and illustrations. The takeout bag takes a similar approach.

Antismoke Pack

These coffin cigarette packages not only look great but are a superb way to try to make people quit smoking, with the coffin reminding them the smoking does cause cancer and often leads to death.

Beer Crate

This beer crate packaging design is not only completely recyclable but more than reusable, with a removable base that can be filled with water and than frozen, ideal to keep your beers cold when throwing that awesome party or travelling to someone elses!

Brooklyn Fare

These great designs use large and bold typography to attract new customers to the Brooklyn Fare. The bags are completely recyclable, and come in several different sizes. The cups are also available in different sizes, and cleverly use large typography to inform the user which size the cup is.


These incredible mens fragrance bottles are based on famous writers and sport the trendy minimalistic style and limited color palette, consisting once again of just black and white; white bottles with strong black typography. The bottle lids are sculptured to loosely resemble characters invented by the writers.


The idea behind this piece of packaging design it that we make use of modern technology to cut the name of a product into the product itself instead of using additional packaging techniques such as printing, which are harmful to the environment. This concept if put into practice will provide endless possibilities with new packaging design ideas.

Sticky Licks Surf Wax

If there’s one thing everybody loves about packaging it is packaging that includes quirky and fun character illustration. These Sticky Licks Surf Wax boxes are made to look like an odd character that when opened is sticking his tongue out. To close the box the tongue cleverly fastens into the characters arms.

Colorless Coca-Cola Can

This Coca-Cola can concept is very similar to the current cans design, but uses absolutely no printing methods or ink. All of the cans typography is embossed or embedded. This not only looks great, but also reduces the cost for the brand, and is much more environmentally friendly in both the producing and recycling process.

ITOEN Loose Leaf Tea

ITOEN New York have a selection of different teas each of which are numbered differently. The tins use the same layout and typography but are each using a different color scheme made up of around six different colors.

Lovejoy Vodka

Lovejoy Vodka use an elegant and cute shaped bottle in combination with some vintage-style labels. There are five different labels in total, each of which use a different pattern in the background to appeal to different people.

Pantone Home Paint

These Pantone paint tins take on the traditional Pantone color layout and just generally look gorgeous!

Callum Chapman

Self-Employed Blogger, Author, Graphic Designer and Illustrator. Founder of Circlebox Blog and DesignGiveaways.