35 Type Based Logos

Type-based logos can be very effective, in part because of their simplicity and memorability. However, that is not to say that good type-based logos are easy to create. In this post we’ll feature 35 logos for your own inspiration (click through to see more from the designers).

For more logo inspiration resources, please see:

myNiteLife

myNiteLife

You+We

You+We

Exider

Exider

Ephex

Ephex

Paylogic

Paylogic

Equus

Equus

Berthier

Berthier

Shift

Shift

Gobo

Gobo

Madison Festivals Inc.

Madison Festivals

Sleep Records

Sleep Records

Climboard

Climboard

Spiffy

Spiffy

January

January

Oruam

Oruam

Vittas

Vittas

Knackbag

Knackbag

Second Block

Second Block

Design Militia

Design Militia

Version 2

Version 2

PAK

PAK

Dialect Magazine

Dialect Magazine

Scotty Cameron

Scotty Cameron

Kutsova Elena

Kutsova Elena

Effesas

Effesas

Branding

Branding

Loveboots

Loveboots

Precision Networking

Precision Networking

Logo Review

Logo Review

Time Watch

Time Watch

Upside Down

Upside Down

Houghton

Houghton

Segnini

Segnini

Lift

Lift

Pixelcraft

Pixelcraft

For more typography inspiration, please see our new gallery site TypeInspire.

Steven Snell

Stephen Snell is the owner and editor of Vandelay Design. Connect with Stephen on google+

45 thoughts on “35 Type Based Logos”

  1. I’m a bit disagree with the letter ‘i’ in the Paylogic logo. At some point, it shows a negative effect in terms of the ending (or perhaps the output).

    Just a personal opinion. Thanks for sharing!

  2. Most of it is great work, sans a few with Rounded Helvetica. Also, Some aren’t too clever – Design Militia looks a little too much like a student assignment to me. Just being critical.

  3. I agree about the paylogic logo. That one definitely stuck out and I agree the “i” doesn’t work.

  4. Is it me, but are Knackbag and Design Militia two of the most generic ‘Web 2.0’ logos ever? Lowercase 2-tone sans.

  5. Love some of these that I hadn’t seen. For me, I’ve always had a confusion and a dysconnect surrounding logos using all lower case. For most companies, they use an envelope, shipping labels, business cards, tradeshow graphics and such and it work just fine. But I worked with a mortgage firm once and when they renovated their outdated look, they went with all lowercase letterform logo and it immediately became an issue within all their formal banking documents — were they lowercase mortgage company that legally legalizes all they do or were they Lowercase Mortgage Company in the documents. lowercase looked wrong somehow and Lowercase wasn’t the brand.

    I’m curious what other designers have done and considered.

  6. Good stuff, I especially liked the subtlety in the Lift and Logo Review logos. The Spiffy and Version 2 logos are nice too.

  7. I normally hate lists like this, but some of those logos are amazing works of art. Something about great and creative typography gets me in the mood to work.

    The Second Block logo is so simple, but so great. I also love the version 2 logo, it’s so simple, but so smart.

  8. excellent use of text. Have they been created by the same person?,
    there seems to be a general subtle likeness, or maybe I’m a schizo

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