35 Type Based Logos

Type-based logos can be very effective, in part because of their simplicity and memorability. However, that is not to say that good type-based logos are easy to create. In this post we’ll feature 35 logos for your own inspiration (click through to see more from the designers).

For more logo inspiration resources, please see:

myNiteLife

myNiteLife

You+We

You+We

Exider

Exider

Ephex

Ephex

Paylogic

Paylogic

Equus

Equus

Berthier

Berthier

Shift

Shift

Gobo

Gobo

Madison Festivals Inc.

Madison Festivals

Sleep Records

Sleep Records

Climboard

Climboard

Spiffy

Spiffy

January

January

Oruam

Oruam

Vittas

Vittas

Knackbag

Knackbag

Second Block

Second Block

Design Militia

Design Militia

Version 2

Version 2

PAK

PAK

Dialect Magazine

Dialect Magazine

Scotty Cameron

Scotty Cameron

Kutsova Elena

Kutsova Elena

Effesas

Effesas

Branding

Branding

Loveboots

Loveboots

Precision Networking

Precision Networking

Logo Review

Logo Review

Time Watch

Time Watch

Upside Down

Upside Down

Houghton

Houghton

Segnini

Segnini

Lift

Lift

Pixelcraft

Pixelcraft

For more typography inspiration, please see our new gallery site TypeInspire.

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Stephen Snell is the owner and editor of Vandelay Design, a popular design blog.

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Designer Showcase: Leandro Demetrius

  1. April 12, 2009

    I’m a bit disagree with the letter ‘i’ in the Paylogic logo. At some point, it shows a negative effect in terms of the ending (or perhaps the output).

    Just a personal opinion. Thanks for sharing!

  2. April 12, 2009

    great inspiration, only seen a few of these before, thanks 🙂

  3. April 12, 2009

    this is pure awesome… The logos are really inspiring.. keep posting such a gr8 content..

  4. April 13, 2009

    Thank you for a great list including many of my personal favorites.

  5. April 13, 2009

    Thanks for the list. Simple is often best.

  6. April 13, 2009

    Thanks for nice logos. Good job !

  7. April 13, 2009

    Nice list, plenty of inspiration in amongst that lot! Thanks

  8. April 13, 2009

    I must admit that type based logo looks good on colorfull background, isn’t it?

  9. April 13, 2009

    You could check another type based logo at http://www.webraptor.eu
    I did design it, but I think it is well worth a look.

  10. April 13, 2009

    Really great logo’s. My favorites are the ones from upside down, exider and logo review.

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  14. April 13, 2009

    My favorite designmilitia, keep it simple 🙂

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  17. halai
    April 14, 2009

    Thanks for nice logos.

  18. April 14, 2009

    Love the Pixelcraft logo. Looks like an Emigre font.

    BR&ING logo very clever too! Thanks for the post.

    Kyle

  19. April 14, 2009

    Most of it is great work, sans a few with Rounded Helvetica. Also, Some aren’t too clever – Design Militia looks a little too much like a student assignment to me. Just being critical.

  20. chris
    April 15, 2009

    I agree about the paylogic logo. That one definitely stuck out and I agree the “i” doesn’t work.

  21. Andy
    April 15, 2009

    Is it me, but are Knackbag and Design Militia two of the most generic ‘Web 2.0’ logos ever? Lowercase 2-tone sans.

  22. April 15, 2009

    Love some of these that I hadn’t seen. For me, I’ve always had a confusion and a dysconnect surrounding logos using all lower case. For most companies, they use an envelope, shipping labels, business cards, tradeshow graphics and such and it work just fine. But I worked with a mortgage firm once and when they renovated their outdated look, they went with all lowercase letterform logo and it immediately became an issue within all their formal banking documents — were they lowercase mortgage company that legally legalizes all they do or were they Lowercase Mortgage Company in the documents. lowercase looked wrong somehow and Lowercase wasn’t the brand.

    I’m curious what other designers have done and considered.

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  24. April 15, 2009

    Great collections of logos.

    I also made one out of letters.

    Here it is http://www.vogelius.dk/Vogelius_logo.jpg

  25. April 16, 2009

    I LOVE these! Isn’t it interesting that the “sleep” logo has two “e”s that are not “e”s at all!

  26. April 17, 2009

    Could not have been anymore Web 2.0

  27. April 17, 2009

    The designmilitia logo is definitely great! Outstanding work.

  28. mike
    April 17, 2009

    Good stuff, I especially liked the subtlety in the Lift and Logo Review logos. The Spiffy and Version 2 logos are nice too.

  29. April 17, 2009

    I normally hate lists like this, but some of those logos are amazing works of art. Something about great and creative typography gets me in the mood to work.

    The Second Block logo is so simple, but so great. I also love the version 2 logo, it’s so simple, but so smart.

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  32. April 21, 2009

    Some really nice typography, i especially like the “upside down” logo. A simple but highly effective use of typeface and manipulation.

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  35. June 24, 2009

    Cool, very nice selection. I´ll give u 10!
    I´m a new in blog world, I write bout creativity, games, inspiration, links and market relations.
    I got another spot: http://www.meadiciona.com/luizpmonteiro

    Take a look in my wordpress blog and vote. I post approved and reproved webmail marketing pieces. i´ll be glad to see u there.

    Keep in touch.
    Cheers.

    LPM/designer

  36. July 21, 2009

    excellent use of text. Have they been created by the same person?,
    there seems to be a general subtle likeness, or maybe I’m a schizo

  37. July 22, 2009

    Derk,
    No, they are from different designers. Click through on the images to see more from the designer.

  38. December 8, 2009

    This will help me a lot in the inspiration process for my new logo at Onde Está O Dinheiro?

    Thank you.
    Marcelo.

  39. July 30, 2010

    Great based type logos for amazing inspiration, great post!

    – Angel

  40. August 8, 2010

    Love the Pixelcraft logo. Looks like an Emigre font.

  41. August 16, 2010

    Thanks for nice logos.

  42. September 21, 2010

    Nice logos.. Ephey looks serious!!

  43. These are really nice designs, thanks for sharing

  44. July 13, 2011

    Your weblog is great,keep it.

  45. July 15, 2011

    nice creation, i hope every body will like this

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Designer Showcase: Leandro Demetrius