Websites of the Fortune 100

Observing websites from a variety of different industries and different types and sizes of business can be very interesting. Today I would like to look at the sites of some of the largest companies in the world, 100 picks from the Fortune 500 list seems like a good point of reference.

The 100 businesses contain a great deal of diversity and they all have their own purposes and approaches with their websites. They’re all large, successful companies, so it can be interesting to browse through the designs looking for differences. Also take a peek at the full list to get some more ideas.

1. Wal-Mart
Wal Mart

2. Exxon Mobile
Exxon Mobil

3. Chevron

4. General Motors

5. ConocoPhillips

6. General Electric

7. Ford

8. Citigroup

9. Bank of America

10. AT&T

11. Sony
sony computer entertainment

12. JP Morgan Chase
JP Morgan Chase

13. AIG

14. Hewlett-Packard

15. IBM

16. Oracle
oracle hardware and software

17. Verizon

18. McKesson

19. Cardinal Health
Cardinal Health

20. John Deere
john deere website

21. Nintendo
nintendo entertainment

22. Home Depot
Home Depot

23. Warner Bros.
warner brothers bros

24. CVS Caremark
CVS Caremark

25. United Health Group

26. Kroger

27. Boeing

28. McDonald’s
fast food mcdonalds

29. Costco

30. Rite Aid
rite aid pharmacy

31. Target

32. State Farm
State Farm

33. WellPoint

34. Dell

35. Johnson & Johnson
JnJ johnson website

36. Marathon Oil
Marathon Oil

37. Staples

38. Office Depot
office depot

39. Xerox
xerox website

40. Walgreens

41. Wells Fargo
Wells Fargo

42. Dow Chemical
Dow Chemical

43. MetLife

44. Microsoft

45. Sears Holdings
Sears Holdings

46. UPS

47. General Mills
general mills cereal

48. Lowe’s

49. Time Warner
Time Warner

50. Caterpillar

51. Southwest
southwest airlines

52. ADM

53. Kellogg’s
kellogg foods

54. Land O’ Lakes
land o lakes website

55. Safeway

56. Sunoco

57. Lockheed Martin
Lockheed Martin

58. Sprint
Sprint Nextel

59. PepsiCo

60. Intel

61. Whirlpool
whirlpool appliances

62. Supervalu

63. Kraft Foods
Kraft Foods

64. Allstate

65. Motorola

66. Best Buy
Best Buy

67. Walt Disney
Walt Disney

68. CBS
cbs network

69. Barnes and Noble
barnes noble bookstore website

70. Sysco

71. Cisco Systems
Cisco Systems

72. Johnson Controls
Johnson Controls

73. Honeywell International

74. Prudential Financial

75. American Express

76. MasterCard
mastercard website

77. Hess

78. Starbucks
starbucks coffee

79. Comcast

80. Hershey’s
hersheys chocolate

81. DuPont

82. New York Life Insurance
NY Life

83. Coca Cola
Coca Cola

84. News Corporation
News Corp

85. Marriott
marriott hotels


87. JC Penny
jc penny website

88. Tyson Foods

89. HCA

90. Nordstrom
nordstrom website

91. Macy’s

92. Bed Bath & Beyond
bed bath and beyond website

93. Travelers

94. Liberty Mutual
Liberty Mutual

95. US Steel
us steel website

96. Abbott Labs
Abbott Labs

97. Stanley Black & Decker
stanley black decker website

98. Humana

99. Massachusetts Mutual Life Insurance
Mass Mutual

100. PetSmart
petsmart pets mart website

For more design inspiration, please see:

Stephen Snell is the owner and editor of Vandelay Design, a popular design blog.
  1. April 20, 2009

    Think my favourite is General Dynamics 😉

    There’s a lot of room for improvement for a lot of these sites.

  2. April 20, 2009

    Some of these are actually pretty horrific. Chevron for example, there’s not really any need for all that white space.

  3. Meghana
    April 20, 2009

    this is very good to have a looking at F100 companies website under one roof !! good job..
    I would love see the collection of all social networking websites under similar roof..

  4. Pingback: Websites of the Fortune 100 : Design Newz

  5. April 20, 2009

    interesting.. it really surprises me amazon isn’t there!

  6. April 20, 2009

    Berkshire Hathaway is interesting – a Fortune 100 company with no web design to speak of, or anything to indicate visual branding on the web.

    The visual message that these sites have in common is one of playing it safe.

  7. April 20, 2009

    I agree, there’s not a lot of impressive design work here. However, I have a feeling that some of these websites are very effective for their companies even though they don’t appeal to us as web designers.

    I thought Berkshire Hathaway was a joke at first. I can’t believe a company of that size has a website like that.

  8. April 20, 2009

    allstate and pfizer seem to do nicely. simple and effective designs.

    berkshire hathaway…welcome to 1996. interesting to see something like that still hanging about on the internet

  9. April 20, 2009

    Very corporate! Thank you for this collection

  10. April 20, 2009

    @Callum Chapman is #171 on the Fortune 500 list with just about 15bil in revenue and only 400mil in profit. Sounds like a lot, but not as much as the big boys.

  11. April 21, 2009

    White, white, white, white, white, white, white, white, white, white…

    I was surprised to find that I really like General Motors’ site.

  12. April 21, 2009

    Berkshire Hathaway’s site is an extension of Warren Buffet’s personal belief that companies that spend a lot of money on flashy marketing or fancy offices are not spending their money wisely.

    The “design” is certainly not visually appealing, and wouldn’t work for anyone else, but you have to admire the way it holds true to the Oracle of Omaha’s approach to business.

  13. April 21, 2009

    Most of them could be improved, I agree on that with others

  14. April 21, 2009

    GM’s stood out to me as one of the better sites on the list as well.

    Well he’s obviously a successful businessman and he’s built a very strong company. It just doesn’t make sense to the rest of us, but maybe there’s something to it.


  15. April 23, 2009

    They kinda all look the same to me. I agree GM’s site is pretty cool though.

  16. April 23, 2009

    Its hard to build websites for huge corporations were everyone wants to fill the pages with tons of content and layout is debated on by various departments.

    Some of the sites need some upgrade~ maybe even to web 2.0

  17. April 23, 2009

    I agree, most of them look very similar. I think that goes back to what Tracey said about them playing it safe.

  18. Pingback: Inspiring Design Links for Creatives for 2009-04-24 | This Inspires Me

  19. April 24, 2009

    It is disappointing how totally unimaginative these sites are, and how badly they fail at differentiation.

  20. Pingback: My New Favorite Web Site » Blog Archive » The Fortune 100: Throwing money at stuff since 1955.

  21. April 28, 2009

    Good list.
    I was about to say “that’s a good point that you did not include Microsoft :)” but I see that shit in the list.

  22. April 28, 2009

    I didn’t choose the sites/companies on the list, it’s just taken straight from the Fortune 100. If a company is in the Fortune 100 then it is on this list.

  23. April 28, 2009

    Yes. Next time I will read the title 🙂

  24. Jack
    May 4, 2009

    I’d like to know who designed these. Just out of curiousity.

  25. May 4, 2009

    I would think a lot of them are done in house with companies of that size. I could be wrong though.

  26. Sumanth
    September 7, 2009

    Where the hell is google

  27. September 7, 2009

    I didn’t choose the companies to showcase, they’re based on the Fortune 100. If they’re not part of the Fortune 100 they are not in this post.

  28. August 9, 2010

    great collection

  29. August 20, 2010

    All of these web sites are BORING. And these are the companies who have the bucks to make a really interesting website. But they play it safe. Look up the advertising agencies who made these websites and visits their website. You’ll see an innovative, fun site. check out

    every so often it changes. Last time I was there you could draw all over the web page with a pencil. That type of thinking, on the part of these companies, would make the U.S. great again. Otherwise we’re just Rome rotting away.

  30. May 9, 2011

    most of them look like $99 templates. is it me?

  31. May 31, 2011

    Love your site..great content and resources. Keep up the good work.

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