Websites of the Fortune 100

January 8, 2014January 8, 2014 by Steven Snell

Observing websites from a variety of different industries and different types and sizes of business can be very interesting. Today I would like to look at the sites of some of the largest companies in the world, 100 picks from the Fortune 500 list seems like a good point of reference.

The 100 businesses contain a great deal of diversity and they all have their own purposes and approaches with their websites. They’re all large, successful companies, so it can be interesting to browse through the designs looking for differences. Also take a peek at the full list to get some more ideas.

1. Wal-Mart

2. Exxon Mobile

3. Chevron

4. General Motors

5. ConocoPhillips

6. General Electric

7. Ford

8. Citigroup

9. Bank of America

10. AT&T

11. Sony

12. JP Morgan Chase

13. AIG

14. Hewlett-Packard

15. IBM

16. Oracle

17. Verizon

18. McKesson

19. Cardinal Health

20. John Deere

21. Nintendo

22. Home Depot

23. Warner Bros.

24. CVS Caremark

25. United Health Group

26. Kroger

27. Boeing

28. McDonald’s

29. Costco

30. Rite Aid

31. Target

32. State Farm

33. WellPoint

34. Dell

35. Johnson & Johnson

36. Marathon Oil

37. Staples

38. Office Depot

39. Xerox

40. Walgreens

41. Wells Fargo

42. Dow Chemical

43. MetLife

44. Microsoft

45. Sears Holdings

46. UPS

47. General Mills

48. Lowe’s

49. Time Warner

50. Caterpillar

51. Southwest

52. ADM

53. Kellogg’s

54. Land O’ Lakes

55. Safeway

56. Sunoco

57. Lockheed Martin

58. Sprint

59. PepsiCo

60. Intel

61. Whirlpool

62. Supervalu

63. Kraft Foods

64. Allstate

65. Motorola

66. Best Buy

67. Walt Disney

68. CBS

69. Barnes and Noble

70. Sysco

71. Cisco Systems

72. Johnson Controls

73. Honeywell International

74. Prudential Financial

75. American Express

76. MasterCard

77. Hess

78. Starbucks

79. Comcast

80. Hershey’s

81. DuPont

82. New York Life Insurance

83. Coca Cola

84. News Corporation

85. Marriott

86. TIAA-CREF

87. JC Penny

88. Tyson Foods

89. HCA

90. Nordstrom

91. Macy’s

92. Bed Bath & Beyond

93. Travelers

94. Liberty Mutual

95. US Steel

96. Abbott Labs

97. Stanley Black & Decker

98. Humana

99. Massachusetts Mutual Life Insurance

100. PetSmart

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Steven Snell

Stephen Snell is the owner and editor of Vandelay Design. Connect with Stephen on google+

Lee Munroe

Think my favourite is General Dynamics 😉

There’s a lot of room for improvement for a lot of these sites.
Zach

Some of these are actually pretty horrific. Chevron for example, there’s not really any need for all that white space.
Meghana

this is very good to have a looking at F100 companies website under one roof !! good job..
I would love see the collection of all social networking websites under similar roof..
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Callum Chapman

interesting.. it really surprises me amazon isn’t there!
Tracey Grady

Berkshire Hathaway is interesting – a Fortune 100 company with no web design to speak of, or anything to indicate visual branding on the web.

The visual message that these sites have in common is one of playing it safe.
Steven Snell

Zach,
I agree, there’s not a lot of impressive design work here. However, I have a feeling that some of these websites are very effective for their companies even though they don’t appeal to us as web designers.

Tracey,
I thought Berkshire Hathaway was a joke at first. I can’t believe a company of that size has a website like that.
al

allstate and pfizer seem to do nicely. simple and effective designs.

berkshire hathaway…welcome to 1996. interesting to see something like that still hanging about on the internet
Raymond Selda

Very corporate! Thank you for this collection
Sharlene

@Callum Chapman
Amazon.com is #171 on the Fortune 500 list with just about 15bil in revenue and only 400mil in profit. Sounds like a lot, but not as much as the big boys.
Matt

White, white, white, white, white, white, white, white, white, white…

I was surprised to find that I really like General Motors’ site.
stefan hartwig

Berkshire Hathaway’s site is an extension of Warren Buffet’s personal belief that companies that spend a lot of money on flashy marketing or fancy offices are not spending their money wisely.

The “design” is certainly not visually appealing, and wouldn’t work for anyone else, but you have to admire the way it holds true to the Oracle of Omaha’s approach to business.
Janko

Most of them could be improved, I agree on that with others
Steven Snell

Matt,
GM’s stood out to me as one of the better sites on the list as well.

Stefan,
Well he’s obviously a successful businessman and he’s built a very strong company. It just doesn’t make sense to the rest of us, but maybe there’s something to it.

Janko,
Agreed.
Thom Milkovic

They kinda all look the same to me. I agree GM’s site is pretty cool though.
Mepho

Its hard to build websites for huge corporations were everyone wants to fill the pages with tons of content and layout is debated on by various departments.

Some of the sites need some upgrade~ maybe even to web 2.0
Steven Snell

Thom,
I agree, most of them look very similar. I think that goes back to what Tracey said about them playing it safe.
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Tim Johnson

It is disappointing how totally unimaginative these sites are, and how badly they fail at differentiation.
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Hasan Tayyar BEŞİK

Good list.
I was about to say “that’s a good point that you did not include Microsoft :)” but I see that shit in the list.
Steven Snell

Hasan,
I didn’t choose the sites/companies on the list, it’s just taken straight from the Fortune 100. If a company is in the Fortune 100 then it is on this list.
Hasan Tayyar BEŞİK

Yes. Next time I will read the title 🙂
Jack

I’d like to know who designed these. Just out of curiousity.
Steven Snell

Jack,
I would think a lot of them are done in house with companies of that size. I could be wrong though.
Sumanth

Where the hell is google
Steven Snell

Sumanth,
I didn’t choose the companies to showcase, they’re based on the Fortune 100. If they’re not part of the Fortune 100 they are not in this post.
lv bags

great collection
Side Six

All of these web sites are BORING. And these are the companies who have the bucks to make a really interesting website. But they play it safe. Look up the advertising agencies who made these websites and visits their website. You’ll see an innovative, fun site. check out http://www.leoburnett.com/

every so often it changes. Last time I was there you could draw all over the web page with a pencil. That type of thinking, on the part of these companies, would make the U.S. great again. Otherwise we’re just Rome rotting away.
visualmerc

most of them look like $99 templates. is it me?
patio furniture tables

Love your site..great content and resources. Keep up the good work.

Websites of the Fortune 100

Steven Snell

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